In a move that illustrates the fast-growing importance of programmatic video, News Corp. will acquire UK-based Unruly for $90 million, the companies revealed Wednesday. News Corp. will pay as much as $86 million more for Unruly’s social video advertising platform, contingent on meeting certain performance goals. The deal gives News Corp. access to Unruly’s data […]
When Jun Group was founded in 2005, its bread and butter was serving desktop video ads and ads in social and mobile games, rewarding players with virtual currency when they opted in. But the video ad platform has its sights on bigger things today: mobile brand advertising dollars. And it’s using a $28 million investment […]
Video demand-side platform TubeMogul reported that more than 20% of global spend running through its platform in the second quarter came from mobile, programmatic TV and display ad formats. Mobile ad spend drove 10-15% of spend, programmatic TV constituted between 5-10% and less than 5% came from display. “We think this is significant, given our […]
Story has been updated with Q2 results. Tremor Video announced Thursday it has acquired Australian video supply-side platform TVN. Terms of the deal were not disclosed, though all 14 TVN employees will join the parent company. Tremor CEO Bill Day told AdExchanger his company will increasingly focus on international opportunities this year, and that APAC […]
Consumer packaged goods companies, historically big TV spenders, are moving money to digital video. MyWebGrocer, an ecommerce platform and ad network for grocers and CPGs, is witnessing this shift. The company, which manages $40 million in digital media spend and which helps CPG advertisers target ads based on its retail partners’ first-party data, has built […]
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes to help brands – as well as “tune-in” clients such as entertainment and media broadcasters PBS, VH1 and National Geographic Channel – drive audience viewership across all devices. “Given the […]
While it has taken video ad network YuMe quite some time to make programmatic progress, the company revealed during its first-quarter earnings call it would launch a demand-side platform sometime in the second quarter. Wall Street analysts wondered whether YuMe’s DSP, called YuMe For Advertisers (YFA), would include a bidder or simply integrate with external […]
The rumors were true. Google’s skippable and click-to-play YouTube ad format TrueView will be available programmatically, the company announced Thursday at the Programmatic I/O conference in San Francisco. The 5-year-old format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google. TrueView […]
In the words of Amy Grant, “It takes a little time sometimes.” She might have been singing about video ad network YuMe’s programmatic push. While competing platforms like LiveRail and TubeMogul have either been acquired or pivoted into automation, some industry insiders say that YuMe is in survival mode. Consider that TubeMogul’s market cap of […]
As consumers cut cords and stream more video, advertisers are tightening their purse strings at the TV upfronts. But content owners shouldn’t fear too much. They aren’t losing their audiences, just watching them transition to IP-based connections. In 2014, broadcasters experienced 67% growth in digital video ad views for shows in their first season, according […]
