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»australia

What Big Brands Pay For Marketing Talent; Agency Execs Want Wiggle Room On Their Upfront Deals

Marketing Moola The world is in an economic tailspin and traditional media doesn’t know which way is up – but big brands are still paying big bucks for marketing talent. Business Insider dug into disclosure data from the US Office of Foreign Labor Certification to find out how much large brands across CPG, apparel, fast... Continue reading »
by AdExchanger // September 2nd, 2020 //
»
The Ad Tech Angels Are Back; Google Sued In Australia Over Location Tracking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it... Continue reading »
by AdExchanger // October 30th, 2019 //
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Tremor Pushes Into APAC, Acquires Australian Video Platform TVN

Story has been updated with Q2 results. Tremor Video announced Thursday it has acquired Australian video supply-side platform TVN. Terms of the deal were not disclosed, though all 14 TVN employees will join the parent company. Tremor CEO Bill Day told AdExchanger his company will increasingly focus on international opportunities this year, and that APAC... Continue reading »
by Kelly Liyakasa // August 6th, 2015 //
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Australia’s Apex Creates First Mobile-Only Publisher Coalition

This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Media in France, SouthernX in Africa and Project Agora in Greece and Romania. Australian media giants Fairfax and Nine Entertainment Co. wanted to create a coalition with truly unique... Continue reading »
by Sarah Sluis // March 31st, 2015 //
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TubeMogul Gets $10 Million For Video Ads As SingTel Venture Arm Invests

TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company's expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video's IPO filing and yesterday's $60 million financing raised by Videology. In the... Continue reading »
by David Kaplan // May 30th, 2013 //
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Pandora Looks To Both Local And International For Ad Growth

Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users... Continue reading »
by David Kaplan // August 8th, 2012 //
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How to Buy Australian Audience When It Isn't For Sale

"The Global Address" is a column written by members of the digital media community with an international perspective on the digital space. John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. When AdExchanger.com first asked me to discuss the Australian market, my verbatim response was: "The thing about this market... Continue reading »
by AdExchanger // February 26th, 2010 //
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Australian Publishers Looking To Retarget With Exchanges Says Funbox VP Childs-Eddy

John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It's far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work... Continue reading »
by AdExchanger // December 7th, 2009 //
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