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»TV Everywhere

Time Warner Cable Sales Chief: ‘You Can’t Buy Media In A Vacuum’

That day when data rewrites all TV business rules is not far off, said Joan Gillman, EVP and COO for Time Warner Cable's media services. A cultural shift is already underway at sales houses as cable companies pitch TV 2.0 products to advertiser clients. Traditionally, buyers only got historic measurements and reporting for campaigns that... Continue reading »
by Kelly Liyakasa // February 29th, 2016 //
»
Live Streaming Takes Off, But Dynamic Ad Serving Needs To Catch Up

As consumers cut cords and stream more video, advertisers are tightening their purse strings at the TV upfronts. But content owners shouldn’t fear too much. They aren’t losing their audiences, just watching them transition to IP-based connections. In 2014, broadcasters experienced 67% growth in digital video ad views for shows in their first season, according... Continue reading »
by Kelly Liyakasa // February 24th, 2015 //
»
TV Might Be Everywhere, But Ad Strategy Isn’t

Catering to cord-cutters, cable networks and broadcasters are unbundling their content. CBS, HBO and Viacom will all roll out paid subscription services. Ex-Hulu CEO Jason Kilar is launching both a subscription-based and ad-supported web video service, Vessel. And paid TV service Dish is rolling out Sling TV, a $20-per-month streaming service that gives subscribers AMC,... Continue reading »
by Kelly Liyakasa // February 11th, 2015 //
»

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