• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»TV Everywhere

Time Warner Cable Sales Chief: ‘You Can’t Buy Media In A Vacuum’

That day when data rewrites all TV business rules is not far off, said Joan Gillman, EVP and COO for Time Warner Cable's media services. A cultural shift is already underway at sales houses as cable companies pitch TV 2.0 products to advertiser clients. Traditionally, buyers only got historic measurements and reporting for campaigns that... Continue reading »
by Kelly Liyakasa // February 29th, 2016 //
»
Live Streaming Takes Off, But Dynamic Ad Serving Needs To Catch Up

As consumers cut cords and stream more video, advertisers are tightening their purse strings at the TV upfronts. But content owners shouldn’t fear too much. They aren’t losing their audiences, just watching them transition to IP-based connections. In 2014, broadcasters experienced 67% growth in digital video ad views for shows in their first season, according... Continue reading »
by Kelly Liyakasa // February 24th, 2015 //
»
TV Might Be Everywhere, But Ad Strategy Isn’t

Catering to cord-cutters, cable networks and broadcasters are unbundling their content. CBS, HBO and Viacom will all roll out paid subscription services. Ex-Hulu CEO Jason Kilar is launching both a subscription-based and ad-supported web video service, Vessel. And paid TV service Dish is rolling out Sling TV, a $20-per-month streaming service that gives subscribers AMC,... Continue reading »
by Kelly Liyakasa // February 11th, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking
  • Ampersand Launches Solution To Simplify Advanced TV Buying
  • Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved