• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»TV Everywhere

Time Warner Cable Sales Chief: ‘You Can’t Buy Media In A Vacuum’

That day when data rewrites all TV business rules is not far off, said Joan Gillman, EVP and COO for Time Warner Cable's media services. A cultural shift is already underway at sales houses as cable companies pitch TV 2.0 products to advertiser clients. Traditionally, buyers only got historic measurements and reporting for campaigns that... Continue reading »
by Kelly Liyakasa // February 29th, 2016 //
»
Live Streaming Takes Off, But Dynamic Ad Serving Needs To Catch Up

As consumers cut cords and stream more video, advertisers are tightening their purse strings at the TV upfronts. But content owners shouldn’t fear too much. They aren’t losing their audiences, just watching them transition to IP-based connections. In 2014, broadcasters experienced 67% growth in digital video ad views for shows in their first season, according... Continue reading »
by Kelly Liyakasa // February 24th, 2015 //
»
TV Might Be Everywhere, But Ad Strategy Isn’t

Catering to cord-cutters, cable networks and broadcasters are unbundling their content. CBS, HBO and Viacom will all roll out paid subscription services. Ex-Hulu CEO Jason Kilar is launching both a subscription-based and ad-supported web video service, Vessel. And paid TV service Dish is rolling out Sling TV, a $20-per-month streaming service that gives subscribers AMC,... Continue reading »
by Kelly Liyakasa // February 11th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • Data Clean Rooms Will Play A Key Role In A Cookieless World
  • Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec
  • The Future Of Mobile Advertising Is Privacy-First – It’s Time To Get Onboard With Apple’s SKAdNetwork
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved