In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics. From a programmatic standpoint, the French holding company has two key offerings, Affiperf and Artemis. In 2010, Havas debuted Affiperf, a global trading desk that Havas calls a “Meta DSP” and is […]
One of Google’s themes, when it announced it was dividing its core advertising business from its more experimental endeavors by restructuring into the holding company Alphabet, was “transparency.” Specifically, in the words of Alphabet CEO Larry Page, “improving the transparency and oversight of what we’re doing.” What that means, however, is anyone’s guess. We asked […]
AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The Huffington Post, TechCrunch and AOL.com, and publisher partner video content, via AOL’s video content service, AOL On. The ads are available programmatically […]
In the wake of Apple CEO Tim Cook’s fighting words about data collection and a major study finding consumer sentiment toward online tracking is at an exasperated tipping point, it seems clear that privacy is having another “moment.” What’s an industry to do? Sources approached by AdExchanger sound a familiar chorus: Advertisers should increase operational […]
Havas unveiled a tool Monday designed to measure inventory quality holistically by assessing fraud, viewability, ad clutter and brand context. The tool, called a meta-quality barometer, provides a quality score for publishers or inventory providers. “We need to help media vendors and tech partners to better guarantee the quality of the inventory,” said Dominique Delport, global […]
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course, for most big game advertisers it’s not enough to have 30 seconds of spectacular creative – you also have to support it via online and social channels. “Social is huge […]
Yannick Bolloré, the newly appointed chairman and CEO of Havas, took to the Times Center stage Wednesday at Advertising Week to talk about changes at the French agency holding company in the wake of last year’s restructuring. Bolloré, a family-owned investment group steered by Yannick’s father and famed French investor Vincent Bolloré, owns a 37% […]
The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE […]
Demand-side platform (DSP) DataXu has recruited Ed Montes, CEO of programmatic trader Digilant, to lead its sales and marketing operations as chief revenue officer. Montes helped found Digilant in 2009, back when it was still called Adnetik and operated as the trading desk unit of French agency conglomerate Havas. Later, when Adnetik was spun off […]
Companies can spend millions on ads, SEO, search, content marketing, social and so on, but never maximize those dollars because they lack a good way of stringing together data about the interactions that result from that investment. With no singular picture into each customer’s cross-channel journey, brands don’t have the power to make real-time business […]
