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»Digilant

The Other Streaming Battle

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Raquel Rosenthal, CEO at Digilant. Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages... Continue reading »
by AdExchanger // March 2nd, 2020 //
»
Digilant Scoops Up Programmatic Media Consultancy Anagram

Indie programmatic agency Anagram is indie no more. On Thursday, programmatic ad firm Digilant acqui-hired the five-person team behind Anagram in a bid to beef up its custom programmatic ad solutions. “Providing custom solutions is not just about technology,” said Digilant global CEO Alan Osetek. “Technology is only as good as the people who use... Continue reading »
by Allison Schiff // March 23rd, 2017 //
»
Walled Gardens: Not As Bad As You Think

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krishna Boppana, chief data scientist at Digilant. With Facebook’s recent Atlas launch, Apple’s iAd refocus and Google’s restrictions on DMPs’ pixel firing, we’re seeing the rapid emergence of the “walled-garden”... Continue reading »
by AdExchanger // December 19th, 2014 //
»
DataXu Nabs Digilant CEO Ed Montes As First Chief Revenue Officer

Demand-side platform (DSP) DataXu has recruited Ed Montes, CEO of programmatic trader Digilant, to lead its sales and marketing operations as chief revenue officer. Montes helped found Digilant in 2009, back when it was still called Adnetik and operated as the trading desk unit of French agency conglomerate Havas. Later, when Adnetik was spun off... Continue reading »
by Zach Rodgers // March 18th, 2014 //
»
Leveling The Playing Field In The Rigged Ad Exchange Game

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Davies, Vice President of US Operations at Digilant. The exchange space is absurd. Disagree? Okay, open another browser and visit beyondjane.com. Now wait for about 60 pixels and... Continue reading »
by AdExchanger // May 8th, 2013 //
»
Partners Drive Video RTB Growth At SpotXchange, Headcount and Bid Volume Spike

Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won't offer specific dollar amounts, the company says that its video RTB marketplace generated... Continue reading »
by David Kaplan // February 6th, 2013 //
»
 

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