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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dmitri Kazanski, head of product for North America at MGID. Last click is the most commonly used attribution. Why? Because it’s very simple – but it’s also clearly flawed. A […]

The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a concession to publishers called publisher-provided IDs (PPIDs). Now, PPIDs – which are primarily based on emails collected by publishers – will be available to Google DV360 advertisers. That’s a big advantage for DV360, but Google […]

Gartner’s fourth annual Magic Quadrant for buy-side ad tech in a nutshell: Keep your eye on Amazon. Amazon is ascending into the stratosphere, where it’s now rubbing shoulders in the “leader” category alongside Google and The Trade Desk. Rounding out the leader quadrant you’ll find Adobe, Amobee, Adform and Mediaocean. MediaMath, Criteo, Verizon Media (ahem, […]

The business practices of both Facebook and Google came to light in unflattering ways over the past week. Last Friday, a judge unsealed the 173-page antitrust complaint against Google – and there was a lot of interesting info underneath those black squares. Many of the details allege that Google manipulated the auction to ensure market share […]

On Friday, a New York judge unsealed most of the Texas-led antitrust lawsuit against Google – and the devil is in the unredacted details. According to the judge, P. Kevin Castel, Google’s argument that the filing needed to be redacted for privacy reasons didn’t hold water. The multistate suit alleges anticompetitive ad tech policies and […]

Wait, Wait … Addressable Linear?  AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads on linear TV. “This is a huge development, for us and for the entire industry, unlocking the value of linear inventory,” said Evan Adlman, SVP of advanced advertising and digital partnerships at AMC Networks. AMC […]

How Blockbusters Survive Netflix The latest Bond flick, “No Time to Die,” and the Marvel movie “Shang-Chi and the Legend of the Ten Rings” kindled hope for cinemas with blockbuster ticket sales. But Hollywood won’t return to pre-pandemic standards. For one thing, only action or horror movie franchises have performed, “particularly when they are offered […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deliver Or Delay The global supply chain crunch is hitting the ad industry, even before the Q4 holiday shopping season moves into high gear. Brands and their creative and media agencies plan campaigns months or a year ahead. But those campaign rollouts are being […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period […]

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that […]

Begun, The CDP Wars Have The CDP startup mParticle raised $150 million, bringing its total fundraising to $272 million. mParticle is valued at $800 million, Business Insider reports. The valuation is a smidge short of the billion-dollar club – an arbitrary benchmark, though the CDPs Amperity, Tealium and Segment all recently reached unicorn status. mParticle […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tale Of Two Internets Apple’s and Google’s user privacy rules have caused distress among advertisers and might reshape the internet itself, The New York Times reports. Audience-targeting tech (i.e., site tags and third-party cookies) helped morph many ad tech and social media platforms into […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Party Line The Washington DC Attorney General’s office expanded its antitrust suit against Amazon. The complaint initially targeted Amazon’s third-party seller policies and now also encompasses first-party seller deals. The crux of the AG’s case against Amazon’s first-party seller policies is the “Minimum […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. They See Me Rollin’ Uber tapped former Sizmek CEO and Amazon ad exec Mark Grether to lead its advertising business, Business Insider reports. Poaching Grether is a big deal for Uber as it stands up a global advertising strategy. Though Uber’s ad revenue isn’t […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in […]