Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity in digital marketing. First, it planned to remove the DoubleClick ID (now the Google ID) from its log files, preventing ad tech and analytics companies from using the ID to track campaigns across the web. […]
For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher […]
GDPR grievances are spreading like cumulus clouds across Europe. Next stop: Poland. On Monday, the Panoptykon Foundation, a digital rights watchdog in Poland, filed a complaint to the Polish Data Protection Authority (Urząd Ochrony Danych Osobowych or UODO), arguing that data used by Google and other ad tech vendors violates the General Data Protection Regulation […]
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at […]
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices, booming around 2015 and not stopping since. But ad blocking […]
Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General Data Protection Regulation. It was only a scratch but the ruling could signal a rough road ahead for the industry’s consent framework. The 50 million euro fine levied by the CNIL (the Commission nationale de […]
If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover 90% of the country. But many in the advertising business haven’t yet worked with Nextdoor, which started selling ads less than two years ago. Leading that advertising push is Lauren Nemeth, a Google, AppNexus and […]
France’s data protection authority issued a 50 million euro fine against Google on Monday for failing to comply with the General Data Protection Regulation. Not only was Google found not to have the proper consents in place from its users to collect and process data for personalization and ad targeting, it may not even have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Kaskade, CEO at Janrain. When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information […]
