This story has been updated to reflect Tuesday’s earnings call. Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic. The company will also reduce compensation by 20% for management board members. For […]
Dentsu Aegis Network, the international arm of Japanese agency conglomerate Dentsu, will cut all employee salaries by 10% in response to the economic fallout of the coronavirus pandemic. Senior executives took a higher salary deduction, a Dentsu Aegis spokesperson said, but declined to specify how much. Dentsu Aegis Network employs about 45,000 people across 145 […]
Sir Martin Sorrell thinks the term “social distancing” could use a rebrand, since we’re actually communicating more than ever, albeit virtually. “I think social distancing is not the right way of putting it,” he says. “It’s physical distancing.” As founder and CEO of S4 Capital, Sir Martin is keeping an eye on his 2,500 employees […]
The sell-side ad tech company OpenX said in a note sent to clients Thursday it has added an insurance line to cover potential DSP payment defaults and warned publishers against working with supply chain intermediaries that won’t insure campaign spend. “Our strong advice to you is to only work with exchanges that can indemnify you […]
Forget client dinners, Thirsty Thursdays and team drinks. The advertising world is going all in on the Zoom happy hour. “I wasn’t too sure about Zoom Happy Hours at first. Did I really want another meeting on my calendar? But I soon learned how fun and relaxing they can be,” said Sara Badler, SVP of […]
Julie Binder left New York City last month for an Airbnb upstate, where she and her husband can get outside and wring excess energy from their two kids. But she doesn’t just have her own family to think about. Binder is VP of marketing for Maven Clinic, a telemedicine startup focused on pregnancy and women’s […]
This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a […]
On Tuesday, PlaceIQ announced its acquisition of Toronto-based location data and measurement company Freckle IoT. Terms were not disclosed. Foot traffic may be way down during the pandemic, but consolidation in the location data space is heating up. The day before, Foursquare revealed merger plans with location data provider Factual less than a year after […]
Marketing and agency veteran Wendy Clark will become the global CEO of Dentsu Aegis Network (DAN), the company said on Monday. She is the first female CEO of a global agency network. She will start in September and report into Tim Andree, DAN’s global chairman, who took on the global CEO role after Jerry Buhlmann […]
Amazon has removed third-party vendors from its affiliate program. Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers. Removing third-party affiliate networks frees up significant […]
Todd Garland spent the past 12 years building BuySellAds into a programmatic mainstay, and a standout of the Boston ad tech scene. “The idea that you can wake up one day and wonder if it’s gone is terrifying,” he says. The questions of existential dread have mostly subsided, as people settle into their work-from-home routine. There are even […]
Really though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what […]
Ecommerce is all about planning. It’s a carefully choreographed dance between manufacturing, warehousing and selling. But what happens when Amazon – and the world in general – has gone off the rails? It’s the nature of ecommerce and Amazon that tactics constantly change, said Sarah LaVallee, VP of client success at the ecommerce agency Channel […]
March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting […]
It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA […]
Consumer buying habits are in flux. Need proof? Just look at the affiliate marketing category. Affiliate network Pepperjam is seeing “a dramatic shift” in how people shop,” said CEO Matt Gilbert. Between March 11 and March 16, just as the coronavirus crisis was really starting to crack wide open, Pepperjam’s sales volume, measured across about […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual […]
From 2008 to 2009, we had The Great Recession. In 2020, thanks to the coronavirus, we’re living in The Great Uncertainty. But one thing is certain: Ad spend will tumble. “It’s always a safe assumption that in a declining economy you also see a deceleration in ad spending,” said Brian Wieser, global president of business […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. On a normal day, Christian Juhl juggles his job as global CEO of the world’s largest media buying firm with being a single dad. […]
Advertising and ad tech companies are rallying around their employees as their entire workforces move to remote setups. They are experimenting with #WFH Slack channels, virtual group exercise classes and photo contests for the best work-from-home selfie. Some sick employees are even getting food deliveries on the company’s dime. With people under lockdown, companies are […]
Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatile, chaotic, uncertain and ambiguous, and on […]
Sorry, folks. Google isn’t going to extend the deadline for the phase out of third-party cookies in Chrome. In an email sent Thursday afternoon to members of the W3C’s Improving Web Advertising Business Group, Marshall Vale, a Chrome product manager and a member of the group himself, wrote that “a discussion around adjusting timelines is […]
The ad tech industry is pressing Google, Facebook and Amazon to offer more flexible payment terms during the economic uncertainty caused by the coronavirus crisis. An industry petition on Change.org, whose author prefers to remain anonymous due to business conflicts, asks Facebook, Google and Amazon to offer more flexible payment terms during this crisis. The […]
Magna’s latest 2020 global ad spend figures, released Thursday, are pretty bleak. Global ad spend will be down 2.8% this year to $217 billion in the wake of the COVID-19 outbreak. That’s revised downward from Magna’s December forecast, which anticipated 6.6% growth to in 2020. Linear will be hit the hardest, thanks to the postponement […]
Google’s Ads Data Hub (ADH) started as a pure analytics and measurement service. But Google has been testing audience activation with a beta program for the past six months, according to AdExchanger sources who are in the program. The beta program includes large brands and agencies, and is currently only open to select clients that […]
A business group within the World Wide Web Consortium (W3C) is planning to ask Google to delay the third-party cookie phase out in Chrome in light of the ongoing coronavirus situation. A member of the group told AdExchanger that the plan is to request that Google extend the deadline, which was tight and somewhat tentative […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic […]
One thing Adam Singer learned when he was looking for a job over the past six months or so, was that Fortune 500 businesses aren’t equipped for remote workforce management. One CMO didn’t feel comfortable hiring someone in Austin, where Singer moved this year, because she’d never managed someone remotely before. A well-funded tech startup […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. While it’s impossible right now to fully make sense of our new national weirdness, it’s helpful – and therapeutic – to talk through how […]
We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends. Sales of toilet paper were up 845% last week compared to the month prior, according […]
