Hootsuite, which raised $60 million in new venture financing from an unnamed Boston asset manager Thursday (it has $250 million now in total financing), is at a major crossroads. As it branches into enterprise markets, the company is also planning a bigger push into advertising. As a consumer-facing platform, Hootsuite – a $1 billion company […]
Rather than an isolated channel, programmatic is a means to an end – and it all starts with measurement between devices and across channels. And from measurement comes revenue. “The whole cross-device measurement question is about understanding the broader marketing goal, but we also all know that if it’s not measured, it’s not valued,” said […]
Facebook and Twitter are keen to build more commerce functionality into the social stream. Earlier this summer Facebook began working with select commerce brands to support direct transactions on its platform, and Twitter has been expected to produce something similar after sharp-eyed users spotted a semi-functional “buy” button on the site in July. Well, now that other […]
Ad management platform Marin Software has partnered with Yandex to let its clients automate and manage paid search campaigns on the Russian search engine giant. Basically, if those clients have similar advertising campaigns running on other search engines, they can clone those campaigns and pop them into Yandex. “We have more global clients looking to leverage the campaigns, […]
Mobile is social, social is mobile. Working from this premise, video ad server Mixpo began a strategy review several months ago with the intention to build out its social capability. That process concluded Tuesday when the company closed on the acquisition of ShopIgniter, a social rich media specialist with 15 to 20 employees that is a […]
If cross-device tracking is a room, then Facebook and Google are the elephants – except Google is the only elephant that isn’t talking. Facebook hasn’t been shy about its cross-device intentions. At the time of the Atlas acquisition in 2013, its ads product director, Gokul Rajaram, noted that Facebook’s goal is to “be able to measure […]
Refinery29 started out as a fashion blog, but it’s since expanded its vision: It plans to be the go-to source for millennials on the subjects of beauty, travel and points of view on subjects ranging from dieting to news coming from Ferguson, Mo. It’s also a high-growth company. The digital publication has 15 million monthly uniques, according […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan Pagliuca, VP and GM for digital media at Merkle Inc. It was penned in response to Rob Griffin’s recent piece, “The Death of the Third-Party Ad Server.” Rob Griffin’s […]
While it would be wrong to say that advertisers aren’t spending on mobile — they are, to the tune of $7.1 billion in 2013, a 110% year-over-year increase, according to the Interactive Advertising Bureau — it wouldn’t be wrong to say that they are spending at a rate not commensurate with mobile consumption. Mary Meeker and […]
Facebook wants to be the answer to your cross-device measurement problem and it’s in a pretty good position to do it. Enter cross-device reporting for ads, courtesy of Facebook. The new measurement solution, unleashed Wednesday, is available within Facebook’s campaign back end and is designed to allow advertisers to track customers as they move across […]
