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»CTA

Spotify Pulls Out A Card Trick; Brave Brags On Its Browser Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Card-Carrying Commerce Advertisers have a new card to play in the push for interactivity and accountability in audio advertising. Spotify announced a new commerce-focused ad unit called (wait for it) Call-to-Action or CTA Cards. This new format inserts a clickable display ad into… Continue reading »
by AdExchanger // January 7th, 2022 //
»
How Refinery29 Finds And Sells To Millennial Women

Refinery29 started out as a fashion blog, but it’s since expanded its vision: It plans to be the go-to source for millennials on the subjects of beauty, travel and points of view on subjects ranging from dieting to news coming from Ferguson, Mo. It’s also a high-growth company. The digital publication has 15 million monthly uniques, according… Continue reading »
by Sarah Sluis // August 26th, 2014 //
»
 

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