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»ShopIgniter

Mixpo Buys Social Ad Platform ShopIgniter

Mobile is social, social is mobile. Working from this premise, video ad server Mixpo began a strategy review several months ago with the intention to build out its social capability. That process concluded Tuesday when the company closed on the acquisition of ShopIgniter, a social rich media specialist with 15 to 20 employees that is a... Continue reading »
by Zach Rodgers // September 3rd, 2014 //
»
Report Examines Paid Media Performance For Various Facebook 'Post Types'

Advertisers that push paid media with organic content on Facebook are driving measurably higher results than singular social efforts, one report has found. But the success of a campaign can vary greatly by post type. According to new ShopIgniter data released in August, “The 2013 Social Rich Media Benchmark Report” reveals more retailers and brands... Continue reading »
by Kelly Liyakasa // September 23rd, 2013 //
»

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