Given the spate of recent cybersecurity incidents that exploited ad tech, and the unreliability of the industry’s own vendor lists, ad tech needs to evolve before we can blame Apple.
Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. “We expect […]
Ad management platform Marin Software has partnered with Yandex to let its clients automate and manage paid search campaigns on the Russian search engine giant. Basically, if those clients have similar advertising campaigns running on other search engines, they can clone those campaigns and pop them into Yandex. “We have more global clients looking to leverage the campaigns, […]
There’s no doubt that Yandex is huge – and the Russian search engine is working to make programmatic buying and RTB a more popular option in the country as well. \ The company announced last week that its shares would be available on the Moscow Exchange in addition to its current listing on NASDAQ, news that comes […]
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad […]
Mobile and the rise of programmatic media buying are where two international priorities for publishers and marketers meet, according to global industry experts. During the “Marketing Tech Through the Global Lens” panel moderated by Constellation Research Analyst Ray Wang at Industry Preview 2014 on Tuesday, Jay Stevens, GM for international at online advertising technology company […]
The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia’s major internet players. The […]
