diversity and inclusion

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.

Wishing you a meaningful Martin Luther King Jr. Day! This classic AdExchanger comic first ran in July 2022.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on July 22, 2022.

Bob Evans Farms has been working with an AI tech startup since last year to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion.

Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those communities reward you for noticing them,” says Mark Walker, CEO of Direct Digital Holdings.

Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at Dentsu Media, he pushes brands to consistently diversify their media mix – and move away from one-off investments.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on June 19, 2020.  

Small mid-sized publishers often have trouble “getting connected into the programmatic ecosystem, says Mark Walker, the CEO and co-founder of ad tech and martech holding group Direct Digital Holdings. That’s why he founded the company in 2018, to help. Now, Direct Digital Holdings is a public company and its stock is popping.