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»diversity in advertising

Comic: It’s Time

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on June 19, 2020.  
by Nate Neal // June 20th, 2022 //
»
Eric Austin, P&G’s senior director of global brand building and media innovation, speaking at AdExchanger’s Programmatic I/O conference in Las Vegas (May 24, 2022)
P&G’s Programmatic Strategy To Become The Top Spender On Black-Owned Media

Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse publishers. Although some of the largest brands in the world have pledged to spend more of their budgets with Black publishers, investment has continued to lag. “And this translates into a lack of content, measurement… Continue reading »
by Allison Schiff // May 26th, 2022 //
»
CTV Ad Server Innovid On What The Industry Can Do To Put DEI Plans Into Action

Many US companies, including video ad platform Innovid, strengthened their commitments to DEI over the past two years. There’s been “a ton of conversation” about diversity, equity and inclusion-related issues that are finally “turning into action,” but there’s still a long way to go, said Innovid’s CMO Stephanie Geno.
by Alyssa Boyle // March 10th, 2022 //
»
How Messaging Grounds Voya Financial’s DEI Strategy

Historically, many industries and verticals have tended to overrepresent white men. Finance is one of them. Voya Financial, an investment company that helps its clients prep for retirement, is trying to bridge that gap by making the messaging in its ads more inclusive. On January 13, Voya launched two new commercials, both in thirty-second and… Continue reading »
by Alyssa Boyle // February 2nd, 2022 //
»
Lin, director of client strategy and insights, Aki Technologies
To Remain Relevant, Advertisers Need to Reimagine Audiences

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melody Lin, director of client strategy and insights at Aki Technologies. Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas,… Continue reading »
by AdExchanger Guest Columnist // January 3rd, 2022 //
»
There’s a talent crunch bearing down on the digital advertising ecosystem.
IAB CEO David Cohen: Talent And DEI Are Top Challenges For The Digital Ad Industry

There’s a talent crunch bearing down on the digital advertising ecosystem. Agencies, brands and publishers are struggling to manage an ongoing labor shortage that’s been exacerbated by the pandemic, a demand for more flexible working environments and elevated expectations for diversity, equity and inclusion practices. “Everyone’s heard of ‘The Great Resignation,’ and we’re really seeing… Continue reading »
by Allison Schiff // October 18th, 2021 //
»
Damian Benders GM B Code
Black Media Is An Untapped Goldmine, But Earning Trust Won’t Be Easy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Damian Benders, general manager of B Code Media. The world’s commitment to addressing social injustice has been magnified and reinvigorated. After the movement gained massive momentum in the past year, more advertisers acknowledged the… Continue reading »
by AdExchanger Guest Columnist // September 8th, 2021 //
»
 

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