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»e.l.f.

How E.l.f. Beauty’s Sponsored Hashtag Got 1.6 Billion Views On TikTok – And Counting

If TikTok is still proving its value as a marketing platform, despite skyrocketing popularity among Gen Z, it got a huge boost in October when the cosmetics company e.l.f. ran a sponsored hashtag challenge, #eyeslipsface, that amassed 1.6 billion views in just over a week. Two factors led to e.l.f’s success on TikTok: showing up... Continue reading »
by Sarah Sluis // October 14th, 2019 //
»

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