Brands that don’t invest in diverse media are missing out on revenue. “Audiences in those communities reward you for noticing them,” says Mark Walker, CEO of Direct Digital Holdings.
Small mid-sized publishers often have trouble “getting connected into the programmatic ecosystem, says Mark Walker, the CEO and co-founder of ad tech and martech holding group Direct Digital Holdings. That’s why he founded the company in 2018, to help. Now, Direct Digital Holdings is a public company and its stock is popping.
The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and […]
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year […]
