By Kelly Liyakasa and Alison Weissbrot Agencies are becoming more consultative. Consultants are buying creative agencies. And systems integrators are dabbling in client strategy. “Everyone talks about online vs. offline media or creative vs. media, but when a marketer wants to change the consumer journey, we’re talking new operating models and governance,” said Glen Hartman, […]
Despite its tax and auditing acumen, PricewaterhouseCoopers (PwC) has 3,000 creatives, engineers, strategists and technologists dedicated to experience design and digital services that span ecom to cybersecurity. Like competing consultancies Deloitte Digital and Accenture Interactive, PwC Digital has grown both organically and through acquisition via its 2013 purchase of digital and creative consultancy, BGT, and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1], and Ed See, principal at Deloitte for marketing and customer analytics. If you tuned into the Masters Tournament last month, you were treated to a […]
With its 6.3-inch screen, it is easy to mistake the new Samsung Galaxy Mega smartphone for a tablet. It isn’t even the largest smartphone — the Sony Xperia Z Ultra has a 6.4-inch screen. As the gap between smartphones and tablets shrinks, combined with the growing hype around wearable devices, the demand for tablets is […]
Once upon a time, ad agencies were masters of data. Which is to say, research. Before the internet, firms like Leo Burnett and The Martin Agency wielded – and still wield – sizeable research budgets, which they used to uncover demographic opportunities and strategic consumer insights. These insights were turned into big ideas and placed […]
