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»consultants

Podcast: How Accenture Interactive Gate-Crashed The Agency Business

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018... Continue reading »
by Zach Rodgers // July 17th, 2019 //
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Facebook Evolves Its Partner Program, Welcomes Indie Consultants And Agencies Into The Fold

Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partner... Continue reading »
by Allison Schiff // October 10th, 2018 //
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Agencies And Consultants Borrow From Each Other’s Bag Of Tricks

By Kelly Liyakasa and Alison Weissbrot Agencies are becoming more consultative. Consultants are buying creative agencies. And systems integrators are dabbling in client strategy. “Everyone talks about online vs. offline media or creative vs. media, but when a marketer wants to change the consumer journey, we’re talking new operating models and governance,” said Glen Hartman,... Continue reading »
by AdExchanger // September 29th, 2016 //
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A Marketer's Guide To Ad Tech Consultants

  In the movie “Cube,” a group of strangers find themselves in a labyrinth made of shifting rooms. Sometimes the rooms are safe to enter; other times, they’re rigged with lethal traps. That’s what it feels like for advertisers or publishers trying to navigate the world of ad tech. The promise is great but the... Continue reading »
by Ryan Joe // November 17th, 2015 //
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