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»goodby silverstein

Cannes Post-Script: Is The Creative Agency Becoming A Point Solution?

Once upon a time, ad agencies were masters of data. Which is to say, research. Before the internet, firms like Leo Burnett and The Martin Agency wielded – and still wield – sizeable research budgets, which they used to uncover demographic opportunities and strategic consumer insights. These insights were turned into big ideas and placed... Continue reading »

by Zach Rodgers // July 3rd, 2013 //
»
'Big Data' Needs Intuition, Says Goodby ECD Christian Haas

This week, San Francisco-based Goodby Silverstein & Partners announced that it has decided to take the New York plunge and open its creative agency offices in downtown NYC. Read the release. AdExchanger spoke to ECD Christian Haas about the new base as well as technology and creative. AdExchanger: New York is often viewed as the... Continue reading »

by John Ebbert // January 9th, 2013 //
»
 

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