Roku Uses Its Q4 Earnings Call To Make The Case For AI
Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.
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Dan Jedda
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Roku’s Recent Investments In DSPs And Performance Are Still Paying Off
If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.)
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Roku Taps The Trade Desk’s UID2 To Draw In New Demand
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and “increase monetization per account” by improving ad targeting, said Roku CEO Anthony Wood during the company’s earnings call Thursday.
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Roku Extols The Virtues Of Third-Party Programmatic Partnerships
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”
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Roku Touts A ‘Solid Rebound’ In Video Advertising
Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.
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Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth
Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions.
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Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.
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TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]