MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
Tagged in:
- amazon
- apple
- AT&T
- Ben Thompson
- Brian Bell
- ChatGPT
- digitas
- Disney
- Epic Games
- Eric Seufert
- FCC
- fortnite
- Gemini
- google search
- IAB
- Kartal Goksel
- LoopMe
- made-for-advertising
- Meta
- MFA
- MRC
- Privacy Sandbox
- Rob Cukierman
- Seedtag
- Snap
- stratechery
- subscription chatbots
- super bowl
- the trade desk
- third-party cookie deprecation
- TikTok
- youtube