Last Friday, [x+1] announced a new partnership with Knowledge Networks’ KN Dimestore and a “tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.” Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you […]
Brand.net, Vizu and Nielsen announced results of a new study that combined “online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales.” Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually […]
UK’s Telegraph is reporting that traditional media agency Aegis is being forced to reveal discounts for TV and newspaper ads it bought on behalf of yogurt company Danone in Germany. And you thought they only ate schnitzel in Germany. So why should you care? Well, if you’re anybody except a vendor caught in a negotiation […]
Jonathan Mendez is CEO of RAMP Digital, a digital, performance media agency. AdExchanger.com: Why did you found your performance marketing agency, RAMP Digital? JM: I was becoming much more interested in emergent technologies for delivering relevance, namely APIs and semantic driven tools. At Offermatica (now Omniture Test&Target) our platform was 100% JavaScript and while that […]
Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]
Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital advertising strategies. While many brands and agencies have adopted best practices for advertising on the Internet, the complexities of the […]
David Smith is CEO of Mediasmith, a digital advertising media agency. AdExchanger.com: What trends can you share with us regarding the media buying you’re doing on behalf of clients today? DS: There is a lot of change happening in the area of digital media strategy, planning and message distribution. Please notice that we’ve walked away […]
Nay-sayers: ready to admit that online display advertising is not dead – it’s just getting started? In its latest Q1 earnings report, Valueclick sheds light on the growing opportunity in display as display ad revenues increased from the prior year according to PaidContent after VLCK’s earnings conference call: “Display beat expectations, gaining 2 percent to […]
