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»adsafe

Ad Quality Report: Direct Sales Has A Big Edge On Viewability

Despite the benefits of RTB, ads purchased through direct sales still have the highest quality when it comes to viewability and potential risks, according to data from Integral Ad Science. In its 2012 Semiannual Review for Q3 and Q4 2012, Integral, previously known as AdSafe, showcased data related to its new TRAQ Score, a quality... Continue reading »
by Kimberly Maul // February 14th, 2013 //
»
Ad Effectiveness Patent Battle Brews - comScore Sues DoubleVerify, Moat, AdSafe

Online measurement company comScore is taking the patent battle to three smaller analytics companies focused on ad effectiveness solutions: DoubleVerify, AdSafe Media and Moat. The new lawsuits use what appears to be at least four of the same patents comScore acquired rights to when it was sued by, and settled with, measurement giant Nielsen in 2011... Continue reading »
by John Ebbert // July 31st, 2012 //
»
AdSafe Preps For M&A Activity, Tackling 'Impression-Fraud'

It's been over a year since ad verification company AdSafe Media brought former Aperture executive Scott Knoll to run the company. In that time, Knoll has tried to emphasize the company's focus more on anticipating problems for ad placement, rather than reporting back on whether a campaign was successful or not. In the meantime, the... Continue reading »
by David Kaplan // July 10th, 2012 //
»
Surf's Up! Risk Management For Online Display Advertising

By John Ebbert, Managing Editor, AdExchanger.com. "Hey Frankie - have you heard? Brand safety solutions are the rage!" [Cue the surf music.] Within the recent demand-side platform (DSP) trend where advertisers effect buying strategies across multiple supply sources - and potentially hundreds of websites -, a growing list of companies and products is emerging to... Continue reading »
by AdExchanger // November 9th, 2009 //
»
AdSafe Media Pres Monat Sees Exchanges And Networks Benefitting From Risk Management

Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital advertising strategies. While many brands and agencies have adopted best practices for advertising on the Internet, the complexities of the... Continue reading »
by AdExchanger // September 9th, 2009 //
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