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»vizu

Nielsen Q&A: Vizu Buy Lets Our Clients Real-Time Optimize for Branding Goals

The search for a better understanding of a digital ad's effectiveness remains hot. And with today's purchase of Vizu, announced this morning, Nielsen says its clients will be able to measure their online branding campaigns in something like real-time. Not only that, Nielsen says it wants to help them optimize their audience buying efforts by... Continue reading »
by Zach Rodgers // July 2nd, 2012 //
»
Nielsen Acquires Brand Metrics Measurement Platform Vizu

PRESS RELEASE
by AdExchanger // July 2nd, 2012 //
»
Vizu Discusses Online Brand Study In Partnership With Brand.Net And Nielsen

Brand.net, Vizu and Nielsen announced results of a new study that combined "online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales." Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually... Continue reading »
by AdExchanger // March 8th, 2010 //
»
Vizu Corporation Announces $6.75 Million in Equity Financing

PRESS RELEASE
by AdExchanger // December 2nd, 2009 //
»
Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns Says CEO Beltramo

Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the internet to make it much faster, easier, and less expensive to conduct. While... Continue reading »
by AdExchanger // November 30th, 2009 //
»
 

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