App developers will inherit the Earth – and Google wants a piece of that. That’s why advertising was high on the agenda for the first time on day one of Google’s I/O developer conference in San Francisco on Thursday. Although Android’s market share is massive – according to IDC, Android has 78% of the market, versus Apple’s […]
As app is only as successful as its monetization strategy. And an app’s monetization strategy is only as successful as a developer’s cash flow. But sometimes it takes Apple and Google 30 or even 60 days to compensate their developers for paid downloads and in-app purchases. “That money’s just sitting there in the bank of […]
Competition in the various app stores is fierce, and app publishers like Indonesia-based gaming developer Alegrium are feeling the burn. Contending for traffic volume with big developers and brand advertisers, tracking the quality of users by channel and coping with ever-increasing cost-per-install (CPI) rates are what keep Alegrium CMO and GREE vet Jennifer Lin up […]
Yahoo is buoying its push to be a mobile player with a mobile dev suite, revealed Thursday at the company’s first-ever mobile developer conference – but the products, and Yahoo’s plans, are highly contingent on an important factor. Will developers see the value in Yahoo’s app-monetization tools? Flurry’s SDK now includes demand from both Gemini, […]
App developers are test-obsessed. They don’t spend a dime without knowing how it’ll turn out. That could be part of the reason why they haven’t done much spending on in-app mobile YouTube pre-roll. Until recently, Google Analytics provided developers with feedback on things like rate of install, AdWords performance, how often an app is opened, […]
Marketers generally react to Yo, the one-touch messaging app, with bemused dismissal. Its sole function lets users ping each other with a single “Yo,” the simplicity of which has sparked no shortage of skepticism. But no one took Snapchat seriously when it surfaced, and the ephemeral photo messaging platform is now valued at a behemoth […]
Apple is laying down the law for app developers through a set of new rules, which are slated to take effect in conjunction with its long-awaited iPhone release on Monday. Apple’s alterations restrict developers’ access to data from HealthKit, its factory-installed fitness monitoring app, and third-party app extensions. The new stipulations will likely apply to the next-generation […]
When the privacy app Disconnect, designed to let consumers control what information other apps can access, was kicked out of the Play store last week, Google charged it with unauthorized interference with other apps, a violation of Google’s developer agreement. From Google’s perspective, Disconnect damages the functionality and health of other apps in the Play […]
Are lock screens the next billboards? A growing number of vendors say yes. One such company is Canadian startup Adenda, which launched an SDK on Tuesday that allows developers to add rich media notifications, ads and animations to an Android phone’s lock screen. “We are providing (app developers) new opportunities for monetization and user engagement,” […]
AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if advertisers wanted to work with seven different publishers, they’d have to customize their creative and specs with each one, […]
