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»native ad units

Native Ad Tech Study: Plenty of Vendors, But Confusion in the Marketplace 

Marketers hunger for native ads and publishers, spurred by the format’s lucrative cost, are happy to feed it to them. Yet while most publishers – 93% according to a survey conducted by the Online Publishers Association – claim to have a native offering, 47% of marketers said they were unsatisfied with their ability to distribute... Continue reading »

by Sarah Sluis // August 11th, 2014 //
»
AOL Goes Native With New Mobile Ad Formats

AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if advertisers wanted to work with seven different publishers, they’d have to customize their creative and specs with each one,... Continue reading »

by Judith Aquino // April 24th, 2014 //
»
 

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