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»Yahoo Mobile Dev Con 2015

Yahoo Takes Tumblr Out Of Mothballs With Deep Link Launch

Remember when Yahoo bought Tumblr for $1.1 billion in 2013? Yahoo appears to finally be doing something with it. On Wednesday, at Yahoo’s Mobile Developer Conference in New York City, the purple platform announced that it will integrate in-app sharing links via Tumblr into the Flurry SDK via its Mobile Developer Suite. It’s pretty much just... Continue reading »
by Allison Schiff // August 26th, 2015 //
»
Yahoo's Ad Chief Oversees Transition From Publisher To Platform

Yahoo hopes to entice the mobile dev community with a suite of tools around app monetization, ad buying and search served through the Flurry SDK. The man leading that charge is Prashant Fuloria, Yahoo’s SVP of advertising products, who came on board after Yahoo’s July acquisition of Flurry, where he spent two years as chief of... Continue reading »
by Allison Schiff // February 20th, 2015 //
»
Developers React To Yahoo’s New Mobile Dev Suite

Yahoo is buoying its push to be a mobile player with a mobile dev suite, revealed Thursday at the company’s first-ever mobile developer conference – but the products, and Yahoo’s plans, are highly contingent on an important factor. Will developers see the value in Yahoo’s app-monetization tools? Flurry’s SDK now includes demand from both Gemini,... Continue reading »
by Allison Schiff // February 20th, 2015 //
»
Yahoo’s Turnaround Strategy: A Mobile Dev Suite That Combines Flurry, Gemini and BrightRoll

This is what Yahoo’s been cooking ever since it snapped up Flurry in July – a mobile developer suite made of five new and enhanced mobile products. And these are the top-line takeaways: Gemini native ads and video ads from BrightRoll are now available via the Flurry SDK. And comScore will integrate with Flurry to let developers... Continue reading »
by Allison Schiff // February 19th, 2015 //
»
Yahoo Gemini: What It Is, What It Isn’t (Where It’s Going?)

When Yahoo eyes the future, it sees the words “premium mobile media company” appended to its name in lights. That’s been the hope since Marissa Mayer became CEO in 2012. Recent acquisitions of video DSP BrightRoll and app analytics company Flurry speak to Yahoo’s plans and Mayer herself articulated those plans at the Goldman Sachs tech conference in... Continue reading »
by Allison Schiff // February 18th, 2015 //
»

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