And now.. Agency reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas’ Adnetik Hill Holliday Infectious Media Razorfish Varick Media View Intro and More Reactions >> View Demand-Side Platform […]
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact […]
Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve “two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.” Can you share momentum you have seen with Ad-Juster’s product in 2009? And, who needs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To my frustration, talking about proprietary vs. open software standards is a really good way to […]
More earnings reports – ch-ching? Microsoft’s Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn’t have a lot to say about advertising on the call – they’ve got a lotta stuff going on over there at MSFT – a few nuggets did slip out in […]
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. AdExchanger.com: What trends is Netezza seeing from its digital media clients in 2009? Can you describe momentum for Netezza this year? Revenues, deal size, vertical strengths, product interests, etc.? We see consumer attention continuing to fragment […]
With names such as VivaKi Nerve Center, Adnetik, Varick and Cadreon, among others, agency holding companies have begun to realize strategies that align media buying with future innovation in online advertising. But, what more can be done to preserve the agency model while digital takes its deserved share of voice in cross-channel marketing strategies? It’s […]
