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»media kitchen

A Wakeup Call for Networks, Agencies and Brands: Consumers Are Fed Up with the Lack of Ad Frequency Controls

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Julia Smaldone, senior strategist at Media Kitchen. It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject... Continue reading »
by AdExchanger Guest Columnist // May 27th, 2021 //
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Five Tips For Evaluating Cookie Alternatives

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Frances Giordano, group director at Media Kitchen.  As we move closer to the February 2022 sunset of third-party cookies by Google, marketers must identify alternative ways to capture information and execute... Continue reading »
by AdExchanger // February 18th, 2021 //
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Facebook CPMs Will Be Higher Than Ever This Holiday Season

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency... Continue reading »
by Allison Schiff // November 25th, 2020 //
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Apple’s ITP2 Has Arrived. Here’s What You Can Do About It.

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media at The Media Kitchen. The reviews are in, and ITP2 is the sequel that marketers hoped would never come. Intelligent Tracking Prevention 2.0 is... Continue reading »
by AdExchanger // January 7th, 2019 //
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On The DoubleClick Ad Exchange: Darren Herman, Varick Media Management

Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact... Continue reading »
by AdExchanger // September 21st, 2009 //
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Media Buyers Will Become Media Traders Says Pres Barry Lowenthal of The Media Kitchen

Barry Lowenthal is President of kirshenbaum bond + partners' The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize "earned" or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It's... Continue reading »
by AdExchanger // May 4th, 2009 //
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Media Kitchen Starts Varick Media Management

The Media Kitchen, a Kirshenbaum Bond offshoot, has birthed a new ad exchange trading services company called Varick Media Management (a KB "grandchild"?). From the press release: Varick Media Management is the first digital media management company that allows media trading in real time across all online exchanges, ad networks and websites. Similar to hedge... Continue reading »
by AdExchanger // August 28th, 2008 //
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