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»ad-juster

DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading »

by Anthony Rifilato // December 9th, 2020 //
»
DoubleVerify Acquires Ad-Juster In Sell-Side Push

DoubleVerify purchased Ad-Juster for an undisclosed amount Thursday in an all-cash, all-stock offer. The analytics platform gives publishers a stitched-together view of their programmatic ad performance. “A lot of our work today is with advertisers to maximize their quality and performance,” said DoubleVerify CEO Wayne Gattinella. “Ad-Juster extends our platform to the supply side.” Ad-Juster... Continue reading »

by Sarah Sluis // November 8th, 2019 //
»
Ad-Juster Is Helping Scripps And Other Pubs Normalize Programmatic Data Across Platforms

Chris Turley used to spend his mornings elbow deep in Excel. As a programmatic operations analyst at Scripps Networks Interactive, it was Turley’s daily task to pull information from 13 separate programmatic platforms, mainly data related to paid impressions, CPMs and revenue, and to organize that mess of information into a single spreadsheet for every... Continue reading »

by Allison Schiff // April 4th, 2017 //
»
Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors

The Chinese ad tech acquisition drumbeat continues. On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company Ad-Juster. Terms of the deal were not disclosed, but industry sources told AdExchanger the sale was well within the eight-figure range. Even at the potential high end, that doesn’t touch the astonishing deal prices... Continue reading »

by Allison Schiff // January 18th, 2017 //
»
Yieldex Extends Publisher Toolset With Help From Ad-Juster  

In a bid to simplify forecasting, billing and ad-serving reconciliation for its publisher customers, Yieldex will incorporate Ad-Juster’s ad reporting capabilities within its YieldexDirect platform. The partnership will support unified inventory forecasting and ad-serving reconciliation for the companies' joint publisher customers. The deal is part of a trend toward wider automation of media sales, said... Continue reading »

by Sarah Sluis // July 10th, 2014 //
»
Inc. Revenue Survey: BlueKai Sees $26.8M in 2012, DataXu $87M

Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list. But even keen observers might be impressed by the surges at some data-management providers, in particular DataXu (ranked No. 5 among the entire list with... Continue reading »

by David Kaplan // August 20th, 2013 //
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Ad Tags and Stove Pipes

"Data Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company. Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing... Continue reading »

by Ad Traders // March 3rd, 2010 //
»
Google Looking Like Agency; Regulating Regulation; Jeff Green Leaves AdECN Exchange; Big Budgets Move from TV To Online

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Google Ad Agency Oh boy... it's the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Street Journal's Jessica Vascellaro covers the transformation of the search giant writing, "Several big advertisers... Continue reading »

by AdExchanger // October 7th, 2009 //
»
Ad-Juster Technology Bridging Ad Server Discrepencies Says Pres Lewis

Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve "two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification." Can you share momentum you have seen with Ad-Juster's product in 2009? And, who needs... Continue reading »

by AdExchanger // August 3rd, 2009 //
»
 

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