• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»discrepencies

The Industry Grapples With Mobile Viewability Growing Pains

Mobile viewability is going through its awkward adolescent phase. There’s no official standard yet – the Media Rating Council (MRC) is planning to circulate a document for public comment in the next few weeks – and vendors are still tinkering with their methods. Which can lead to confusion around implementation, measurement-induced headaches and wonky reporting. “Everyone is... Continue reading »
by Allison Schiff // March 21st, 2016 //
»
Your Ad Server, My Ad Server: Trends With Discrepancies Today

For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain - think advertisers/agencies, ad networks and publishers .. they're are all in this mix.  Industry initiatives and innovation has... Continue reading »
by AdExchanger // January 17th, 2012 //
»
Ad-Juster Technology Bridging Ad Server Discrepencies Says Pres Lewis

Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve "two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification." Can you share momentum you have seen with Ad-Juster's product in 2009? And, who needs... Continue reading »
by AdExchanger // August 3rd, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Google, You Finally Really Did It
  • Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved