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»discrepencies

The Industry Grapples With Mobile Viewability Growing Pains

Mobile viewability is going through its awkward adolescent phase. There’s no official standard yet – the Media Rating Council (MRC) is planning to circulate a document for public comment in the next few weeks – and vendors are still tinkering with their methods. Which can lead to confusion around implementation, measurement-induced headaches and wonky reporting. “Everyone is... Continue reading »
by Allison Schiff // March 21st, 2016 //
»
Your Ad Server, My Ad Server: Trends With Discrepancies Today

For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain - think advertisers/agencies, ad networks and publishers .. they're are all in this mix.  Industry initiatives and innovation has... Continue reading »
by AdExchanger // January 17th, 2012 //
»
Ad-Juster Technology Bridging Ad Server Discrepencies Says Pres Lewis

Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve "two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification." Can you share momentum you have seen with Ad-Juster's product in 2009? And, who needs... Continue reading »
by AdExchanger // August 3rd, 2009 //
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