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»industry reaction

Your Ad Server, My Ad Server: Trends With Discrepancies Today

For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain - think advertisers/agencies, ad networks and publishers .. they're are all in this mix.  Industry initiatives and innovation has... Continue reading »
by AdExchanger // January 17th, 2012 //
»
The Opportunities Ahead For New Yahoo! CEO Scott Thompson - Industry Reaction

At long last, Yahoo! has hired a new chief executive. After letting go of its previous CEO, Carol Bartz, four months ago, the company has hired eBay/PayPal exec Scott Thompson.  Read the Yahoo! press release. AdExchanger.com reached out to a selection of industry execs - including former Yahoo!s - and asked the following question: "What's... Continue reading »
by AdExchanger // January 5th, 2012 //
»

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