Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In A Snap NBCUniversal quietly sold its $500 million stake in Snapchat stock late last year to rebalance its portfolio toward streaming media. The broadcaster invested in Snapchat during its IPO three years ago to expand the network’s digital presence. Since then, NBCU […]

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most […]

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1 […]

Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last […]

As ad-supported local news struggles, member-supported Oregon Public Broadcasting is expanding. In addition to radio, it now produces TV and digital content to keep an audience of 1.5 million people informed. As part of its digital investment, it doubled its newsroom in the past five years. Posting went from supporting radio features, with a 9am-5pm […]

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]

Comcast has acquired the OTT streaming service Xumo, the companies announced Tuesday. Terms of the deal were not disclosed. Xumo is best known for its free, ad-supported app on platforms like Roku and Apple TV. It licenses content and other networks to create a linear-like television experience. Xumo’s ad revenue is undisclosed, but it’s a […]

For two years, the 404bot worked unchecked, exploiting a flaw in the ads.txt spec that cost advertisers $15 million in wasted video ads. The 404bot served 1.5 billion video ads, according to Integral Ad Science, which revealed the scheme Tuesday with a warning for the industry, including for publishers to audit their ads.txt files. Ads.txt […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals […]

Roku’s platform business is growing like a weed. Platform revenues, which include ad sales, increased 78% year over year in 2019 to $740 million, the company said Thursday in its Q4 2019 earnings report. Platform revenue accounted for 63% of Roku’s total annual revenue, which grew 52% year over year to $1.1 billion. In Q4, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. While the cookie bonfire rages on for the next two years, there’s another spark igniting change in the ecosystem: supply-chain transparency. It may […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market, […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design, […]

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States, […]

TV’s got Nielsen (sort of), but there’s no universal metric for video content quality across platforms and the open web. OpenSlate wants to fill that gap with a revamped SlateScore, its rating tool that grades video content quality for engagement, consistency, momentum, reach and brand safety. Starting Thursday, SlateScore will extend from YouTube to in-stream […]

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 […]

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku […]

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do […]