Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes […]
The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is still a part of our users’ lives, but it’s different,” said AccuWeather President Steven Smith. “We had to adapt, learn from what we’re seeing, and then adapt again.” Instead of checking a forecast before a […]
The mobile commerce marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon and BuzzFeed, with more tools for attribution and personalization. For some marketers, the word “affiliate” has such a reputation for banality, it’s like Voldemort — nobody wants to hear the name, said Button co-founder and […]
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and […]
The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of […]
Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year. […]
More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage control. On Friday, Zuck went live on his Facebook page to outline how Facebook is preparing for the 2020 presidential election, cracking down on voter suppression and trying to regulate hate speech on its platform. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content from publishers to populate its Google Assistant app and Android phones – so users can swipe from the homescreen to see news updates. The product will launch later this year with news companies from Germany, Brazil […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa […]
When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team, which had more than 500 people, Lisa knew it would be a big and different role, despite her background running sales organizations. As EVP of client & brand solutions, Lisa transitioned the organization through the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we […]
Lon Otremba, CEO of the native programmatic platform Bidtellect, checks in from Delray Beach, Florida, as America begins its gradual reopening. But any excitement is muted with the possibility of a COVID-19 resurgence – the virus after all hasn’t gone away despite our best wishes. And are consumers even ready to resume their normally scheduled […]
At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. In March, NBCUniversal had “fortunately and unfortunately” just finished a recession-based ad sales deck, to pitch advertisers on strategies that worked during previous downturns, in case the economy did turn south this year, said Mark […]
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent and products, including what came along with the Hulu acquisition, into a single, centralized team led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms. Tuesday was Helfand’s first day at the helm […]
Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]
The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent broadcast partner, the companies announced on Wednesday. Comcast launched the On Addressability initiative at the Cannes Lions festival in June 2019 to transition more TV commercials to addressable ad sales. The joint venture allows brands […]
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize news publishers during times when information is needed most. And as the pandemic accelerates the adoption of connected TV, digital out of home (DOOH), digital audio and gaming, brands must have a nuanced approach to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity […]
Roku is entering this year’s upfront with growing competition. With NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media […]
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to the coronavirus pandemic, Disney’s virtual upfronts turned the sizzle to its initiatives around linear addressability, attribution, programmatic and digital platform unification. “We had more time to talk about our investment in data and technology,” said […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports […]
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
