It’s supply-side platform week for Unified ID 2.0. On Tuesday, PubMatic signed onto the initiative, one day after Magnite and Index Exchange signaled their support for the open source project. The goal of Unified ID 2.0 is to create a standard identifier for the ad industry using hashed emails as a replacement for third-party cookies. […]
Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Messer, SVP of media at Leaf Group. As the cookie crumbles, publishers are on the precipice of a power-balance reset, and the opportunity is theirs to lose. In […]
This SSP is going IPO. PubMatic is gearing up for a proposed $75 million initial public offering after filing an S-1 with the Securities and Exchange Commission on Friday. The company, founded in 2006, is one of the ad tech old guard and planning to list its Class A common stock on the Nasdaq Global […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Runs Defense YouTube is defending its decision to leave up videos falsely claiming that President Donald Trump won the 2020 election, Business Insider reports. Two days after the election, YouTube said it would allow videos proclaiming false or misleading election results, but that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were […]
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively, as part a strategic move aimed at strengthening the company’s relationships with Google as well as Amazon, Spotify, Twitter and others. Taylor, previously global head of social, will focus heavily on Google as she designs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Shade Add to cart: antitrust lawsuit. EU regulators filed antitrust charges on Tuesday against Amazon, accusing the ecommerce giant of using its access to data to gain an unfair advantage over the merchants on its platform, the AP reports. The news comes just […]
Video streaming giant Roku’s revenue soared 73% YOY to $452 million in Q3. Roku’s Platform business – which includes advertising and content distribution revenue – saw its strongest quarter in the segment’s history, with revenue leaping 78% YOY to $319 million. Roku attributed the record Platform numbers to strong growth in advertising as brands embraced […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind during the lead-up to the 2020 presidential election: How will media change? OK, maybe not the biggest. Regardless of who wins, expect regulatory consequences, Lucinda Southern writes as part of an Adweek staff roundup predicting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks […]
As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it’s all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
The quest to figure out the future of online identity continues. Between Google’s birdcage and the indie ad tech solutions under development, a lot of smart minds are coming together to try and solve the problem with their own twist. But could these solutions end up creating new privacy challenges? One underreported problem is the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The slow progress toward a solution to the cookie problem is partly due to “too many cooks in the kitchen,” says Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five. “There are too many stakeholders […]
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period […]
And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus […]
#TFW you know tons of people are engaging with your video content on social media, but you have no way to measure deduplicated reach and minutes watched per unique viewer across platforms. On Tuesday, social video analytics platform Tubular Labs released an audience ratings product that helps publishers validate their digital video audiences using a […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is […]
After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and […]
Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti Anti-Vaxxers Today in Facebook ad ban news: Facebook will bar ads that discourage users from getting vaccinated, the company said Tuesday. The move is part of a larger new flu vaccine information campaign launching on Facebook. The social media giant will still allow ads that […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
