The word “repurposed” is often used disparagingly when discussing TV commercials being employed for digital video ads. After all, people accessing content on PCs, tablets, smartphones are in a different mindset from when they’re watching TV. Ads need to be “native” to their environments and merely cutting a 30-second spot into a 15-second one suitable […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LOL! Buzzfeed Raises $19M Social media sharing site Buzzfeed, sometimes cute and trivial, sometimes tart and political, has raised a $19 million third round as it plans to scale up and take greater advantage of its enormous traffic growth. BuzzFeed will use the proceeds […]
With print revenues falling faster and online ad dollars failing to fill the void, publishers have increasingly turned to paywalls. As a Guardian UK piece noted this week, 11 of the top 20 U.S. newspapers are either currently asking users for cash to access content, or are about to embark on it. Enliken, a company […]
The six global ad holding companies (WPP, Publicis, Interpublic, Omnicom, Dentsu, and Havas) are basically legal roosting boxes for advertising agencies, but a few years hence we may see them very differently. Or, a few of them anyway. Speaking with AdExchanger today, CEO Martin Sorrell said, “I think our business has changed dramatically in the […]
WPP Group has taken a 20% stake in Globant, a fast growing Latin American marketing and software development firm. Buenos Aires-based Globant blends engineering and design-driven driven approaches. It employs 2,700 in six countries — including Brazil, Argentina, and Columbia — and offers its clients software development, data architecture, e-commerce applications, design, and mobile development […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Piracy And Ad Networks The University of Southern California (USC) Annenberg Innovation Lab released a new study yesterday which claims that ad networks are continuing to support piracy of digitized content. OpenX, Google, Yahoo (including Right Media), Quantcast and Infolinks are listed among the […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon upgraded Facebook from “Underperform” with a $15 target to “Outperform” and $32 target and explored his outlook in a research note to investors on Monday. You can download it here (PDF). AdExchanger: Where are the ad dollars […]
It’s been nearly a year since ad sales workflow systems provider Mediaocean was given the regulatory green light to form the merger of Mediabank and Donovan Data Systems. While Mediaocean picked up the mantle of both entities’ attempts to bring online media buying methods to traditional TV, Mediaocean CEO Bill Wise tells AdExchanger that the […]
As a WPP Group agency, MediaCom works closely with the holding company’s Xaxis trading desk to execute data-driven media strategies. In such relationships between agencies and trading desks, it can be hard for a client to know where the desk stops and the operating agency begins. That creates a tricky problem, since first party data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Year Of The IPO Buying platform Marin Software, who’s early claim to fame was in the search engine marketing space along with Kenshoo and Efficient Frontier (acquired by Adobe in 2011), says that after taking over $100 million in funding, the next step is […]
What’s that, reader? You didn’t read each and every AdExchanger news story, deep dive Q&A, and column from 2012? And now you’re bereft over the loss of all that deep industry thinking? Take heart! Below we’ve compiled some greatest hits from the year that was. Kick back, throw a log on the fire, and relive […]
While advertising spending was depressed across Europe as a result of the ongoing debt crisis, the resilient German economy represented the best growth aspects for the ads space. And as the sense of doom and gloom ebbs a bit in Europe, there is a sense that real-time bidding, and its promise of efficiency, has received […]
Today, remnant, or unsold, media has been pointedly addressed by real-time biddable exchanges and their partners in comparison to the direct-sold market. But, Shiny Ads founder and CEO Roy Pereira says that in the last six months his company has seen a “warming up” from publishers in regards to creating efficiencies in the direct sales […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Chandler, CRO in Residence at Lerer Ventures. This fall, a number of companies, most notably Federated Media, announced sales force downsizings. In the process, these companies began what I expect […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video DSP Funds As video demand-side platform (DSP) TubeMogul looks to increase the amount of revenues it derives from real-time bidding, the company has taken a $20 million funding to help it maintain and enhance its two-year-old system. The proceeds will specifically go towards […]
Ken Allen, Managing Director, The Blackstone Group, commented on today’s acquisition of Eloqua by Oracle. “There is currently an arms race among Enterprise Software players seeking to build out integrated marketing stacks / clouds. We have seen increased M&A activity in the sector for some time now among CRM vendors such as Oracle and Salesforce.com, […]
Having acquired social marketing software-as-a-service company Vitrue in May, Oracle continued its acquisition of marketing tech companies today with B2B SaaS marketing provider Eloqua for roughly $810 million. Read more. From the release about the acquisition: “The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies […]
It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move […]
Having “incubated” rich media mobile ads firm Celtra in 2006 while he finished his graduate studies at Babson College, CEO Mihael Mikek has seen the pre-smartphone days when SMS ads were all the rage. Eventually the mobile market began to take off and after grabbing $7 million in funding since 2010, the Boston-based company has […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gordon McLeod, president of Krux Digital. I recently hosted an event for media industry friends where famed photographer Rick Smolan, co-creator of the just-released The Human Face of Big […]
Analysts expect real-time bidding to account for between 25% and 50% of total display ad spend by 2015. Meanwhile the video RTB space is growing at an even faster clip, but not accounting for as much media investment — yet. “We do see RTB in video but it is still early, for everyone from ad […]
AdBrite morphed into an ad exchange platform four years ago after shifting gears from its ad network beginnings, but the company was never recognized for making the full leap. Back in May, its board decided it was time for a change and brought in former Yahoo/Right Media executive Hardeep Bindra to make the evolution complete. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shuttering Ad Network All Things D’s Peter Kafka reports that Facebook has suspended plans to create a mobile ad network for now. Facebook spokesman Brandon McCormick tells Kafka by email: “We are pausing our mobile ads test off of Facebook. While the results we […]
The Dead Sea Scrolls. The Rosetta Stone. The Caves of Lascaux. Pantology. As archaeological finds go, AdExchanger’s recent investigation into the history of media buying has yielded a stunning discovery courtesy of a source from the ad ecosystem black market. First thought to be yet-another-version of Candyland, AdExchanger scientists believe this gaming device came from […]
Facebook has added retargeting firm Chango to its list of preferred partners for Facebook Exchange, bringing a powerful aggregator of search intent data to the real-time bidding marketplace. The move is notable in that it represents an incursion by Facebook on the “intent currency” of Google (Bing and Yahoo too), after a period of failed […]
Thus far, our “Define It” series has covered definitions for some of the essential drivers of programmatic media including real-time bidding and “Big Data.” But, running in, around and through all of these concepts is something called an algorithm. What’s that? AdExchanger reached out to a group of programmatic media “top guns” and asked for […]
In 2012 major publishers’ wariness of programmatic advertising began to thaw. As part of our 2013 predictions series, we asked Kristine Welker, Hearst Digital Media’s Chief Revenue Officer, what she expects from coming next year. In essence, she sees the promise of brand dollars emerging more visibly as publishers help push the boundaries of exchange-based […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a provider of a supply-side platform for video. The need for online GRPs has come clearly into focus this year. Solutions like ComScore VCE, DoubleVerify […]
