“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at MightyHive. The digital advertising industry is afflicted by seven deadly sins, six of which are common themes in the industry: ad fraud, viewability, ad […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Francis Turner, co-founder, US general manager and chief revenue officer at Adyoulike. Though subscription video services are signing customers fast, spiraling costs may soon force them to rethink how they make their money. Take […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedophelia […]
The blockchain-based advertising marketplace NYIAX on Friday announced new leadership appointments and a partnership with Rebel AI, another blockchain ad tech startup, as it looks to scale. Bill Wise, the CEO of Mediaocean, has gone from a NYIAX adviser to executive chairman of the board and Richard Bush, formerly the company product chief, is being […]
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Daina Middleton rose to the top at a time when there weren’t many female leaders in marketing. Before her current role as CEO of CRM agency Ansira, Middleton spent 16 years working across marketing […]
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And that’s because Hopper acquires users at the top of the funnel. “We’re looking for people who are just browsing on social, people who aren’t necessarily looking for a flight […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Imagine if every impression could find its perfectly matched buyer. Demand-side platforms (DSPs) are the ultimate gatekeepers for screening inventory, but publishers only […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Snyder, CEO at Grapeshot. The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of the data that will be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Business As Usual WPP’s interim leadership is denying reports that it will break up the company as a result of CEO Martin Sorrell’s exit. “We don’t believe this makes sense,” co-Chief Operating Officer Mark Read told staff in a memo Thursday. “WPP is a […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a new […]
AT&T CEO Randall Stephenson testified on Thursday in defense of the company’s $85 billion acquisition of Time Warner, which is being contested as an antitrust violation by the Justice Department. Stephenson reiterated AT&T’s defense that without strong content to incorporate into its mobile, streaming and linear distribution, the telco is being left behind by online […]
Despite consumer outrage aimed at Facebook, Publicis Groupe’s sentiment about the platform is status quo. “The impact is not material on our business in the short or medium term,” said Steve King, CEO of Publicis Media, on the holding company’s Q1 2018 earnings call Thursday. “Facebook is a very important partner to us. They have […]
NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. Through a multiyear agreement, NBCU will license its data platform Audience Studio […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. Fifty-six percent of the US population uses connected TV devices, and with this number growing rapidly, it has never been more important for the television […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Machine learning (ML) is a very trendy term, raising huge expectations on one end and creating fantastic fears on the other. Even if there is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took the stand today during the federal antitrust trial to defend his company’s $85 billion sale to AT&T. His rationale for the merger? Without powerful data and distribution across mobile and streaming media, Time Warner was […]
No other holding company has had its CEO as ingrained as WPP. Now WPP must keep its massive organization, with so many disparate agencies and pieces, together without Sorrell. “He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb, […]
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data Protection Regulation. The company, which runs a mobile marketing platform powered by location data, confirmed to AdExchanger that it is closing its London and Munich offices and laying off around 15 employees on May 11. […]
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing early signs of life. The Finnish mobile games developer Rovio, of “Angry Birds” fame, focuses on performance marketing to drive app downloads, but the company is running pilot campaigns with the AR/VR programmatic tech vendor […]
Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they see. David Fischer, Facebook’s VP of business and marketing partnerships, understands their frustration. “A lot of the discomfort people have is when they feel like they don’t actually know what’s going on with the ad […]
Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Breakup What will WPP do without CEO Martin Sorrell? One school of thought, highlighted by Bloomberg, predicts a board-led breakup of WPP’s more than 400 operating companies as it “loses the man holding the empire together.” Kantar is the most obvious target for […]
In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with […]
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media, geofence their billboards to retarget consumers online, while platforms like Facebook let retailers use offline […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product management at Pandora. Last week, the IAB Tech Lab released the Open Measurement (OM) Software Development Kit (SDK), a universal SDK to support standardized, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long On Nielsen Dan Salmon, a BMO Capital Markets equity research analyst, upgraded Nielsen from market perform to outperform, an “opportunistic call” based on Nielsen’s clients’ growing need to measure and verify third-party data and online media. “We believe tightening regulations on open internet […]
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry. Sorrell, 73, is the advertising giant’s founding CEO and the only person to hold the title since 1986. But despite his age, WPP’s board never named a possible successor for the company. There are many options to choose from, said Brian Wieser, senior research […]
Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filings […]
