The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps to […]
App demo and analytics platform AppOnboard is angling to help users avoid downloader’s remorse. On Thursday, the company released a product called app store demos that lets people try an app directly within the Google Play store without having to install it first. Apple doesn’t enable equivalent functionality within the App Store, at least for […]
TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of paperwork. That’s where VideoAmp, a Santa Monica, Calif.-based video startup, comes in. VideoAmp is a software and data platform with a planning and measurement tool […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith Block used on the company’s Q2 earnings call Wednesday to describe how Salesforce’s customers feel about its $6.5 billion acquisition of MuleSoft. “We listen to our customers,” Block told investors. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC). The nonprofit was born out of the quiz show scandals of the late 1950s, when regulators, after recovering from the initial shock of learning TV […]
YouTube, watch your back? Facebook said Wednesday that Watch, its video-on-demand service for episodic content, is now available globally. Creators in certain countries – Ireland, the UK, Australia and New Zealand, to start – will also be able to monetize their content with ad breaks, including pre-roll, mid-roll and static image ads. An additional 21 countries will […]
Generating loyalty in the casual dining space is about more than just serving up tasty food. Competition is fierce, and without a rewarding experience both online and offline, customers will just tuck in elsewhere, said Steve Flanagan, CMO at TGI Friday’s in the UK, where the brand operates 84 restaurants with three new locations in […]
Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching For A Problem The Trump administration is “taking a look at” Google’s alleged practice of diminishing conservative news in search results after the president went on a Twitter tirade after seeing anecdotal reports from conservative media, according to The Washington Post. It would […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. Identity is the foundation of addressable marketing, and yet it’s being treated as a precious resource. This is because digital identity […]
Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Chris Nolan, founder at Spot-On. Regulations such as the EU’s General Data Protection Regulation and California’s Consumer Privacy Act have focused a spotlight on consumer data privacy. But there’s another conversation that needs to take place […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-Housing By The Numbers In-house agencies are on the rise. A survey of 325 marketers by Forrester and the In-house Agency Forum, a trade group, found that 64% have in-house agencies, up from 42% a decade ago. During the recession of 2008, the top […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The cracks are beginning to show on the duopoly’s stronghold. With the finalization of AT&T’s acquisition of AppNexus, we can envision a world in which […]
Scruff has a love/hate relationship with programmatic advertising. When the gay dating app, which now has more than 12 million users, first came on the scene in 2010, its monetization strategy could pretty much be summed up in one word: AdMob. But in January, the Grindr competitor decided to remove all its banner ad slots […]
In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the brand is actually part of the story. While this sort of product placement isn’t new, it’s coming at a time when content providers are trying to decrease their ad loads and experimenting with new ways […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Stay Together A growing chorus of media industry leaders, privacy activists and even legislators have called for anti-monopoly cases against Apple, Amazon, Google and Facebook. And those calls have only gotten louder since the European Union hit Google with a record-breaking $5.1 billion […]
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic. Strategy and tactics work hand in hand but are not the same thing. Strategy is a long-term plan put in place to achieve specific goals. Tactics are […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onavo No Mo’? Facebook pulled its VPN app Onavo from the Apple App Store after being informed that it violates new privacy rules introduced this summer forbidding apps from collecting data about other apps on an iOS device. The Wall Street Journal reports that […]
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in […]
Last week, supply-side technology company Index Exchange got in trouble for using a secretive and controversial tactic called bid caching in its auction for at least a year. While Index has since stopped that practice, research from the programmatic consultancy Jounce Media revealed that it had used bid caching for 50% of its impressions. And […]
Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take from Combe, the grooming and hair care product company that runs the Just for Men hair coloring brand. In the past couple of years, Just for Men’s media mix shifted from primarily TV to a […]
Google AMP was supposed to help publishers deal with slow-loading mobile web pages and boost consumption of articles on phones when it rolled out almost three years ago. But publishers such as The Daily Beast aren’t seeing that promised increase in traffic on AMP to justify the lagging monetization they experience on AMP. The Daily […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Fees Google’s Play store and Apple’s App Store have ruled app distribution with an iron fist, but fees of up to 30% on subscriptions and in-app sales are pushing some popular apps to rebel. Netflix has begun forcing subscribers and automatic […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lewis Rothkopf, general manager of media and growth channels at MediaMath. The legacy media supply chain is a mess, and marketers are fed up with it. Years of nontransparent practices […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he […]
