“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abbey Thomas, chief marketing officer at Tremor Video DSP. The median number of years employees ages 25 to 34 stay with an employer is 2.8, according to the Bureau of […]
RockYou specializes in acquiring down-and-out digital properties and managing them through their decline. The San Francisco-based company adopted that business model because it nearly went out of business itself in 2009, when Facebook decided it was done with social gaming apps on its platform. At the time, RockYou was a top social gaming app developer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The RAMP Is Up IPG now officially owns Acxiom Marketing Solutions and LiveRamp is $2.3 billion richer. The deal closed on Monday – and guess how former Acxiom (now current LiveRamp) CEO Scott Howe found out. “Michael Roth [the CEO of IPG] came up […]
See you later, siloed views. Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled Tuesday, will streamline the buying of over-the-top (OTT) and linear inventory. These partnerships make more OTT and linear inventory accessible within 4C’s platform, Scope, a dashboard that lets ad buyers plan, purchase and measure […]
Marketers want quality video inventory and publishers and broadcasters are producing more video, but the digital media ecosystem remains disconnected. The chance to secure a position in online video advertising as those supply and demand forces click into place lured Chris Maccaro from Oath, where he was head of emerging markets, to the CEO job […]
Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients. With 32 million smart TVs in the United States alone, Samsung is the world’s top smart TV manufacturer, ahead of TCL and Vizio, according to Statistica. Samsung Ads can access Samsung’s first-party TV data and plug it into its […]
Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant is reportedly under pressure from hedge fund Elliott Management Corp. “All options are being weighed,” a Nielsen spokesperson told AdExchanger. “The company has hired external advisers to conduct a full review and the board is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder at Killi. During the lead-up to the rollout of the EU’s General Data Protection Regulation (GDPR), there was a ton of coverage about the good it might […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5 […]
Ryan Joe contributed One of Google’s key ad executives is riding off into the VC sunset. Sridhar Ramaswamy, SVP for ads and commerce, will depart the Googleplex for a role with Greylock Ventures, Forbes reports. Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho. “I’ve long admired how Sridhar and his team have […]
Facebook may have to roll out a “sorry” button. In the meantime, there’s Carolyn Everson, Facebook’s global head of marketing solutions. After revelations last week about questionable data-sharing practices capped off by a large data breach, Everson was invited to kick off Advertising Week in New York City on Monday and address Facebook’s most recent […]
W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month: the GIF. The Marriott-owned brand teamed up with Giphy for both the pre-campaign awareness push and an on-site activation for the festival, which W launched in 2016 and plans to roll out globally this year. […]
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. The march of over-the-top (OTT) and connected TV (CTV) has been unstoppable. The number of OTT and CTV viewers in the US will soon surpass 200 million, or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Face Plant Facebook seems intent on helping DC beat a path to its doorstep. First, academic researchers from Northeastern and Princeton universities say Facebook has used two-factor authentication data for ad targeting without properly notifying users. In some cases, Facebook allegedly grabbed phone numbers […]
The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT Composer that helps publishers quickly whip up customizable video assets and distribute them across over-the-top (OTT) devices and channels without having to make tweaks to meet each platform’s creative requirements. […]
Jay Seideman will present on programmatic best practices at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit, Xandr, is capturing the headlines and Amazon is on its way to making the duopoly a trio – but don’t count out Oath. The Verizon-owned digital media company is avidly […]
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not from stunning breakthroughs, but simply from attaching a few additional pipes and freeing a new trickle of inventory or data. On Thursday, Adobe Advertising Cloud TV soldered together a few more of those connections by […]
Although M&A for data-driven companies slowed before the EU’s General Data Protection Regulation took effect, Salesforce charged ahead. The CRM giant dropped $6.5 billion on middleware firm MuleSoft in March. It followed with a reported $800 million acquisition of data integration company Datorama, which closed Aug. 20. A month later, multiple Salesforce customers are already […]
After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how to grow a brand. Jim Stengel started at P&G in 1983 as a brand assistant on Duncan Hines, moving his way up the ranks to marketing chief by 2001. He handed the reins to Marc […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick Amazon’s newest foray into offline retail is a store called Amazon 4-star in New York City’s SoHo neighborhood featuring products that have high ratings and are trending with New Yorkers. The store will be similar to Amazon’s small chain of bookstores, […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Two big tech and media players held their extravaganzas this week. The Relevance Conference in Santa Barbara was a coming-out party for Xandr – […]
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency partner program and more than 40 shopping partners, including eBay and Wish. “This is the first time we’re addressing the needs of a specific vertical, as opposed to previously building general products for advertisers,” said […]
Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer […]
One month on the job, WPP CEO Mark Read is making big changes at the holding company. WPP will combine digital agency VML and 100-year-old ad agency Young & Rubicam into a new agency named VMLY&R, the group announced Wednesday. WPP tapped Jon Cook, VML’s CEO since 2011, to lead the company and its 7,000 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Garner, executive vice president and chief commercial officer at ADARA. During a panel discussion over the summer, Marriott CEO Arne Sorenson described how his company is pitched in a […]
Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Dish Best Served Amazon has discussed building its own video ad server that would put it squarely in competition with Comcast’s FreeWheel and Google, Mike Shields reports for Business Insider. The product could power advertising on Amazon’s streaming platform, where ad-supported video streaming […]
