Home Online Advertising Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

SHARE:

Ryan Joe contributed

One of Google’s key ad executives is riding off into the VC sunset.

Sridhar Ramaswamy, SVP for ads and commerce,  will depart the Googleplex for a role with Greylock Ventures, Forbes reports.

Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho.

“I’ve long admired how Sridhar and his team have led innovation in advertising for our industry, built on the most amazing infrastructure,” Raghavan said in a statement. “I’m honored to take on this very important mission to help billions of people find useful, relevant commercial information and ensure that users, creators, publishers and advertisers are able to thrive in an ecosystem built on transparency, trust and value.”

Ramaswamy helped Google’s ad platform business grow from $1.5 billion to $100 billion over 15 years. “Google’s ads business remains strong and I am happy to transition this world-class product and engineering organization to a leader of Prabhakar’s caliber,” Ramaswamy said in a statement.

Google CEO Sundar Pichai also gave his vote of confidence in a statement, citing Prabhakar’s “incredible management experience, and the deep technical expertise to match.”

Meanwhile, Ramaswamy will help Greylock work with companies focused on big data, machine learning, artificial intelligence and analytics.

Must Read

The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.

Comic: Measuremints

Nielsen Is Acquiring DoubleVerify For $2.15 Billion

On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.

WBD Hopes To Buoy Linear TV Long Enough For Streaming To Find Its Way

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: The Mobile Freight Train

AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business

“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”

Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer

On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.

For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.