Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad tech startup Leiki for an undisclosed sum. Leiki is DoubleVerify’s first acquisition and comes a year and a half after DV was bought by the private equity firm Providence Equity Partners. Other ad tech companies […]
NBCU is not getting left in the dust as competitors like Amazon, AT&T and Disney plan their direct-to-consumer (DTC) streaming services. On Monday, the broadcast titan said it will launch its yet-to-be-named streaming service in early 2020. The service will provide ad-supported content to pay-TV subscribers, including 90 million Comcast-connected homes in the United States […]
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically with data and analytics to grow clients’ businesses. That often means sitting out a major pitch if it’s clear the focus will be on cost cutting. “It goes against how agencies have been trained, which […]
In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies created a network of auction-based private auctions to protect their clients from these threats. Now the trend is reversing. As the open marketplace’s performance and safety has improved, the value […]
There’s no rest for direct-to-consumer mattress marketers. “We’re constantly running tests,” said Scott McLeod, co-founder of DreamCloud, a mattress startup housed under Nectar Home, parent company to a growing portfolio of DTC sleep and home furnishing brands, including Nectar Sleep and ecommerce rug brand Wovenly. “We have disdain for the idea of running something without […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at Flashtalking Frequency ranks among the most important factors in determining advertising effectiveness. Regardless of the quality of the placement, creative or context, too […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, Amazon […]
Amazon’s release Thursday at CES of a free, ad-supported streaming video channel called IMDB Freedive could provide an opportunity for the digital giant to exhibit its targeting capabilities and pose a real threat to the Facebook-Google duopoly. Freedive is currently available on Amazon Fire devices and through Amazon’s desktop site. With about 50 million Fire […]
An American associate professor of media design is perhaps not the first person who comes to mind as the driving force behind an effort to test the limits of European data protection law, but there you go. David Carroll, who teaches at the New School’s Parsons School of Design in New York City, is partway […]
Article co-founder and CMO Andy Prochazka will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. Direct-to-consumer furniture startup Article takes data seriously. Founded by four engineers, every team within the Vancouver, Canada-based company, including its marketing team, is built around a measurement culture. “We’ve focused on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. Earlier this decade, digital media platforms transitioned from interesting ways for people to stay in touch with old friends and keep […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measure Thyself Many TV companies have developed their own measurement solutions – some to augment the Nielsen standard and some to replace it. And Hulu is up next, Ad Age reports. Hulu expects a current beta attribution product to launch in the second half […]
Every January, agency executives make their annual pilgrimage to CES to check out the latest trends in consumer technology and distill them into business ideas for clients. At WPP, newly merged agencies VMLY&R and Wunderman Thompson are taking a wider purview at the show in keeping with their broadened services. Where Y&R and J. Walter […]
Don’t tell Paul Slavin that book sales are stagnant. Slavin is the CEO of Open Road Integrated Media, a digital marketing company founded in 2009 by HarperCollins global CEO Jane Friedman. “When we put a book in front of somebody, when we market that book, you will see it grow,” said Slavin, who became chief […]
Verizon still intends to allow the entity formerly known as Oath, now called Verizon Media, to access subscriber data for advertising purposes. It was reported on Wednesday that the telco’s new CEO, Hans Vestberg, was planning to completely pull the plug on feeding data from subscribers into its media unit. Verizon Media told AdExchanger that […]
Piano, whose tech and services gives digital publishers a way to supplement their ad revenue, raised $22 million in Series B funding Thursday to expand its offering and help it buy other companies in the space. “There’s all this ad tech out there, but nothing exists to help publishers treat their traffic as readers and […]
Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. Agencies have been tarred by scandals around transparency, thanks to the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Road Not Taken Update: Verizon Media has confirmed with AdExchanger that Verizon currently has no plans to stop sharing data with its subsidiary. Read the AdExchanger story. Verizon closed the door on the idea of using subscriber data to augment the media and […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The desert sun rises in Las Vegas, emerging from the eastern horizon like a roll-up LG OLED TV. The device manufacturers – reps from TV […]
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re an ad tech company without a unique value prop that’s jonesing for an exit, apologies, the outlook remains fairly bleak. Although digital advertising is still growing – it’s a $100 billion market today – Google and Facebook […]
While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO Wesley […]
RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike […]
The company behind a cable channel for babies has built a thriving branded content business on social media. The against-the-grain strategy comes as many digital publishers de-emphasize social media, instead eying video and connected TV as their next big revenue streams. First Media made the switch in 2016, a decade after it was founded as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. When it comes to ad tech and mar tech vendor choice, we’re in an era of abundance. Scott Brinker’s Marketing Technology Landscape is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion than […]
Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to speak) attracted 26 million US viewers in its first week. But wait, didn’t Netflix say 45 million accounts watched “Bird Box” in the first seven days? Netflix rarely discloses specific viewership numbers for any content, […]
Matt Derella, Twitter’s global VP of revenue and content partnerships, will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. Two years ago, Twitter was a company in distress. Usage and revenue were in decline, executive turnover was rampant and the company was rumored to be for sale. “For someone who loves this company, and so […]
If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The tech giant posted a giant billboard outside Springhill Suites Marriott Hotel in Las Vegas with a message that plays on the infamous Vegas catchphrase: “What happens on your iPhone, stays on your iPhone.” The poster, […]
