A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
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POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
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Zefr Builds A New Front Door For YouTube Buys
Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.
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Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
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Google Touts Its AI Ad Tech Adoption And New AI Max Features
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
