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As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $150 million acquisition of dataxu. […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…