“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joey Henderson, commercial director at Avocet. As the debate over in-housing and what it means for brands rages, agencies are at a crossroads. They must decide whether to bolster their […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Of Mouse One week after Disney closed its $71.3 billion acquisition of 21st Century Fox, the entertainment giant announced its first ever combined upfront presentation in May. That means Disney won’t be participating in the IAB-backed NewFronts, the digital content version of […]
Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday, […]
It’s a challenging time for agencies, so it’s not surprising that the 4A’s Decisions conference in Washington, DC, this week served as an industrywide pep talk. But in many ways the messages about being strategic partners, transparency and incentivizing collaboration have been playing on repeat over the past two years. This week on “The Big […]
Hearts & Science US CEO Erin Matts will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019 in San Francisco. It’s harder for media agencies to have the buying clout in the digital world that they have in traditional channels. Hearts & Science is building that influence through thousands of private […]
Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low […]
IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and manage consent data for publishers, and is narrowing the gap between its GDPR framework and Google’s GDPR consent standards. These changes also come with a significant price increase. Last week, IAB Europe notified CMP vendors […]
Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecast […]
McCormick, the 130-year-old seasoning manufacturer, worked together with BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings. For BuzzFeed, selling co-branded products is a revenue opportunity that supplements its ad business. For McCormick, which usually sells in supermarkets, it’s an opportunity to reach millennial chefs and to directly get both customer data and distribution – usually […]
This article is sponsored by MoPub. The use of user-level data is getting a lot of attention in the mobile in-app space today. More app publishers are leveraging paid user acquisition to attract and retain users. To differentiate in an increasingly competitive market, publishers need to be able to identify profitable campaigns from loss-making ones. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abanente, founder, executive vice chairperson, chief strategy officer and general counsel at NYIAX. Advertising agencies aren’t dying, but neither is the recurring storyline about their demise. Maybe that’s why, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With OTT? Adobe has partnered with Roku to match its clients’ first-party data with Roku’s own user data for programmatic campaigns on the OTT platform. It is the first time the company has made its first-party data accessible to a DSP, though expect […]
This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled. The company provides universal product detail pages that brands can embed in any content environment and that integrate with pretty much every retailer out there. A person can swipe or tap […]
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition is about a lot more than tailoring menus based on the weather or serving up customized content. The deal, announced late Monday, is the first major acquisition McDonald’s has made in around 20 years, and […]
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients. “We are too passive,” said Nick Brien, CEO of Dentsu Aegis Network in North America, on stage at the 4A’s Decisions 2020 conference in Washington, DC on Monday. “We are slow to change. We’re too incremental. We have legacy structures […]
National Football League players train during the offseason – and so does the NFL’s marketing team. From January through July, Aaron Jones, the NFL’s director for club and international marketing, is busily stress-testing his marketing stack and experimenting with new tools to prepare for August and September, when it’s all about activation. “Then, it’s like Black […]
Allison Lowrie is at home with data-driven marketing tactics. As CMO of ANGI Homeservices, the IAC-owned parent of Angi (formerly Angie’s List), HomeAdvisor and Handy, Lowrie is helping the company infuse a performance mindset into how it approaches offline channels. HomeAdvisor, which connects homeowners with home improvement professionals online, advertised during the Super Bowl for […]
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by April Brown, vice president of marketing analytics architecture at Origami Logic. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented levels of raw information […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens cooperating in unprecedented ways. Facebook has started firing Google AdWords pixels for retargeting on the news feed, as Zach Edwards, founder of […]
Apple entered the streaming and original content space with a flourish at a special upfront-like event in Cupertino on Monday. But while Oprah was there, advertising was not. The company’s long-rumored and now-real on-demand video subscription service, dubbed Apple TV Plus, will feature original programming and be 100% ad free. A second service, called Apple […]
Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public. The OG Facebook might still be in a class of its own, but Pinterest bears comparison to Snap, which filed its S-1 in 2017, and Twitter, which filed a lifetime ago in 2013. Notably, while […]
Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily in ecommerce. Except since beer is such a poor ecommerce converter, the world’s largest beer brewer is focusing on merchandise and apparel to generate online sales and shopper data. Branded merch is insignificant compared to […]
If a customer data platform (CDP) is a “fad,” then it’s a lasting one – because Salesforce is launching one. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yet and Salesforce demurred to say exactly when […]
Automation is coming to the upfronts, slowly but surely. What’s been the holdup? Healthy skepticism and reticence to change, more than anything else, according to Jay Prasad, chief strategy and business officer at VideoAmp. The video ad startup has recently partnered with a slate of programmers and OTT distributors, including A&E Networks, AMC Networks, Tubi […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Samsung’s Sneaker Party Samsung laid off several people in its marketing group for inappropriate dealings with media partners and agencies. While the practice of wining and dining clients is a long established part of doing business in adland, it can become a conflict of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. In an advertising industry that is defined by data and measurement in a way that few other sectors […]
