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People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business.

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and it’s affluent customers who are doing the most spending in the US. Plus: the challenge of being an ad buyer managing campaigns on Meta during “Glitchmas.”

Is it too soon to start thinking about New Year’s resolutions? Because I’m setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing.