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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vote With Your Feet Mobile location data is gaining importance in US politics. Campaigns can now connect supporters at a rally or event to online audiences via mobile device IDs collected at the venue, a popular trick for campaigns with large rallies and social […]

Publicis reported Q3 earnings on a last-minute call with investors Thursday after results came in worse than expected, causing the holding company to lower its guidance through 2020. Organic growth was down 2.7% to $2.86 billion in Q3, and down 1.4% to $7.6 billion in the first nine months of the year. So Publicis lowered […]

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jeff Nicholson, CEO at Tracer and chief media officer at VaynerMedia. These days, most people communicate with their best friends via messaging. I’d even go as far as to say that […]

Chief marketing officers are surrounded by disruption. And they’re realizing that the branding skills that got them the top marketing seat aren’t the same skills in data and operations that are going to drive their businesses forward, said Merkle CEO David Williams. “The average CMO is in a tough spot,” he said. “They didn’t grow […]

The programmatic ecosystem’s maturation into the television industry happened slowly before speeding up rapidly. Dataxu is a fitting example of the trend. The longstanding demand-side platform (DSP) has reshaped its business and client mix in the past two years. Once a pure-play DSP, dataxu now has supply-side deals that put it in the tech stacks […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the […]

Hulu will switch to a first-price auction for its programmatic private marketplace next week. The streaming service told advertisers and tech partners of the shift in an email sent on Monday. All the DSP partners in Hulu’s invite-only private marketplace will be certified to bid under the new auction terms. Not all of Hulu’s inventory […]

In the lead-up to Europe’s General Data Protection Regulation (GDPR), Google enacted a bevy of changes that affected how advertisers could track and measure campaign performance on Google properties. This week on The Big Story, we look at those changes and the fallout with advertisers. Editor James Hercher examined some of Google’s biggest recent policy […]

Google will roll out a feature for its Display & Video 360 (DV360) DSP over the next few weeks that will allow marketers to control ad frequency even when third-party cookies aren’t available. In a blog post published Tuesday, ads privacy product manager Rahul Srinivasan described how this new frequency-capping tool will look at traffic […]

In the past few weeks, digital media paired off. On Tuesday, Group Nine Media and PopSugar combined, following Vice Media’s acquisition of Refinery29 and Vox Media’s merger with New York Media. “This has been the best month in digital media since maybe the beginning,” said Group Nine Media CEO Ben Lerer. “The deals are great […]

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Alex Weinstein, senior vice president of growth at Grubhub and the author of the Technology + Entrepreneurship blog. In a timeless 1970s book “Influence,” Robert Cialdini speaks of a hard-wired human behavior that drives a lot […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter Oops Twitter used emails and phone numbers provided by users for two-factor authentication – when you provide a backup security contact to catch any improper account logins – for advertising purposes. Specifically, emails and phone numbers were used for Tailored Audiences campaigns, Twitter’s […]

Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers, was a central theme at the Federal Trade Commission’s day-long workshop about the Children’s Online Privacy Protection Act held Monday in Washington, DC. The workshop explored whether it’s time to […]

OpenAP, the TV advertising and analytics joint venture between Viacom, Fox and NBCUniversal, released on Tuesday its first commercial product, called the OpenAP Market, a campaign planning and buying tool that works across the company’s three broadcast backers. The market product lets advertisers upload data and targeting paramaters, like a brand’s first-party CRM data or […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sol Ross, managing director at LiveRamp. More than a year into the EU’s General Data Protection Regulation (GDPR), its strengths and weaknesses continue to be evaluated. While the law is […]

The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market research […]

Mobile performance marketers like DoorDash are hungry for more video ads to feed their paid social user acquisition (UA) campaigns. Problem is, internal creative teams lack the bandwidth to meet the demands of their colleagues in performance, said Justin Neustadter, head of mobile consumer acquisition at DoorDash. Quality video creative is expensive to produce, and […]

Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plaintiff Engagement Remember Facebook’s video metrics mess? That situation led to a class action lawsuit, in which ad agencies alleged that Facebook inflated video engagement. And now, a proposed settlement would have Facebook pay $40 million, according to The Hollywood Reporter. The money would […]

IPG threw its hat in the crowded ring of tech and data service hybrids Monday with the debut of Kinesso. The new business will encompass the agency ad tech unit Cadreon, the internal data hub AMP and the Mediabrands Data and Technology group. With between 500 and 600 employees in the new business, Kinesso will […]

Small businesses in the United States are driving ad spend growth globally, thanks to self-serve and cost-efficient ad buying tools from Facebook and Google. While local businesses traditionally use local TV and radio, producing a commercial can cost thousands of dollars. And even though some DTC brands are targeting on OTT, production for those spots […]

This summer, P&G posted the best quarter of sales growth in a decade, and its stock price has nearly doubled since spring 2018. To create that growth, P&G is increasingly grabbing the reins, Chief Brand Officer Marc Pritchard told attendees at the ANA Masters of Marketing in Orlando, Florida, on Friday. P&G’s progress came after […]

As privacy concerns and antitrust actions have dominated the market, Google has reshaped its business to meet new standards set by governments and consumers. In some ways, this is truly a new Google. Well-known products like AdX and the DoubleClick suite are gone, replaced by products like Ads Data Hub, Marketing Platform, Ad Manager and […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. The over-the-top (OTT) landscape is rapidly changing, ushering in a slew of new subscription and ad-supported video-on-demand services – and an abundance of advertising opportunities. There are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the […]

After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the […]

This week, the enterprise tech company SAP ran a native ad on “Jimmy Kimmel Live!” in the form of a skit, where Kimmel’s assistant Guillermo showed how SAP made his life better. The spot wasn’t an obvious choice for the B2B brand. But Chief Marketing Officer Alicia Tillman made the decision after data showed SAP […]