The six-year-old storage company MakeSpace had plans to go beyond digital marketing and run its first linear TV ads this March. And then the coronavirus pandemic happened. So shortly after starting its linear TV ads, MakeSpace put its plans on hold. “We’re going to completely pause after this week until we can work through the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at Rain the Growth Agency. The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many first incorrectly considered COVID-19 to be a “China issue,” then it became an “Asia issue.” Now it’s a humankind issue. Humanity, locked down in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while […]
This week on The Big Story, we take a break from your minute-by-minute coronavirus coverage to bring you the latest on Apple and its anti-tracking practices. On Tuesday, the tech giant reemphasized its infamous (or famous, if you’re a consumer privacy advocate) stance and, in an added measure, said it would quash any and all […]
Google’s Ads Data Hub (ADH) started as a pure analytics and measurement service. But Google has been testing audience activation with a beta program for the past six months, according to AdExchanger sources who are in the program. The beta program includes large brands and agencies, and is currently only open to select clients that […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Three months after being named CEO of […]
Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, author of “Restoring the Soul of Business: Staying Human in the Age of Data.” Even as the world becomes more silicon-based, data-driven and digital, we are deluding ourselves if […]
This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also […]
If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is […]
Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our […]
A business group within the World Wide Web Consortium (W3C) is planning to ask Google to delay the third-party cookie phase out in Chrome in light of the ongoing coronavirus situation. A member of the group told AdExchanger that the plan is to request that Google extend the deadline, which was tight and somewhat tentative […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic […]
When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But efforts to measure cultural inclusivity are in their infancy. One such effort – a new panel-based metric called […]
One thing Adam Singer learned when he was looking for a job over the past six months or so, was that Fortune 500 businesses aren’t equipped for remote workforce management. One CMO didn’t feel comfortable hiring someone in Austin, where Singer moved this year, because she’d never managed someone remotely before. A well-funded tech startup […]
“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Lawson, CEO at AdTheorent. The coronavirus pandemic has required a general retreat from public life, isolating people from familiar routines and social contact with friends and colleagues. The headlines […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Net’ Benefits Netflix investors have been worried about its high costs, unprofitability and increased competition. But that same balance sheet is starting to look like a safe harbor. “In fact, Netflix’s liquidity position and the tailwinds from social distancing combine to give the company […]
Are you sitting down? Because there’s some news that actually isn’t related to the coronavirus. After years of moving in this direction, Apple said Tuesday that all third-party cookies for cross-site tracking will be blocked by default in Safari 13.1 for iOS and macOS. You’d be forgiven for scratching your head and saying, “Wait a […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. While it’s impossible right now to fully make sense of our new national weirdness, it’s helpful – and therapeutic – to talk through how […]
Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. I had just been appointed Global CEO for Starcom MediaVest Group in June 2007, when signals began to point toward a […]
The economy might be tanking, but hey, cannabis sales are on the rise and Denver-based Spherex is riding the wave. “The dispensaries are starting to look like the toilet paper aisle,” said Dan Gardenswartz, CFO of Spherex, a company that produces cannabis concentrates and products, including a THC and CBD-infused sparkling water called Phyx. Spherex […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Games Must Not Go On It’s official: The 2020 Tokyo Olympics will be postponed, an International Olympic Committee (IOC) member told USA Today. It’s the first time that the Olympic games won’t be held since World War II, though brands and athletes may […]
We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends. Sales of toilet paper were up 845% last week compared to the month prior, according […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alison Weissbrot, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media […]
