One interesting facet of the COVID-19 outbreak has been the sudden primacy of data and science in setting policy. Today in AdExchanger’s podcast series “Social Distancing With Friends,” Wavemaker Global’s chief data sciences officer, Karima Zmerli, speaks to the evolving data story. “For me the most important thing was to understand what model has been […]
The sell-side ad tech company OpenX said in a note sent to clients Thursday it has added an insurance line to cover potential DSP payment defaults and warned publishers against working with supply chain intermediaries that won’t insure campaign spend. “Our strong advice to you is to only work with exchanges that can indemnify you […]
Between early March and early April, market research firm Ipsos registered the largest decline in American consumer confidence since 2010. From March 3, before social distancing defined our lives, to April 1, the Ipsos Primary Consumer Sentiment Index clocked a precipitous dip in US consumer confidence, from 60.1 points to 45.5. The downtrend appears to […]
Forget client dinners, Thirsty Thursdays and team drinks. The advertising world is going all in on the Zoom happy hour. “I wasn’t too sure about Zoom Happy Hours at first. Did I really want another meeting on my calendar? But I soon learned how fun and relaxing they can be,” said Sara Badler, SVP of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terah Bocchi, senior vice president of sales at Bidtellect. Yes, this is hard. My kids are currently screaming in the background. I’m not sure what the cause of the moment is – […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid- […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best […]
This week on The Big Story, James Hercher provides some color into what’s going on with Amazon’s affiliate program. Earlier this week, he reported how Amazon had removed third-party vendors from the program. We’ll explore what’s going on and why Amazon came to this decision. In short, removing these vendors boosts Amazon’s margins. Affiliate networks […]
Julie Binder left New York City last month for an Airbnb upstate, where she and her husband can get outside and wring excess energy from their two kids. But she doesn’t just have her own family to think about. Binder is VP of marketing for Maven Clinic, a telemedicine startup focused on pregnancy and women’s […]
People are stuck at home and want to cook. Food52, already a resource for home cooks, is stepping up to meet the soaring demand. That means helping readers make easy quarantine recipes, find the best ingredients to stock their pantry and solving the mysterious shortage of yeast everywhere. Food52’s traffic is up 36% in the […]
This is the fourth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. One silver lining of working from home is being able to see everyone’s kids on Zoom, said Peter Reinhardt, CEO and co-founder of customer data platform Segment. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kacie McKee, head of ecommerce at Wavemaker US. Marketers may have missed the new features Amazon added to their site around the end of 2019 to help boost brands more […]
Coronavirus shelter-in-place orders have been in place for less than a month nationally, but consumer media habits are already massively changing. Streaming is the clear winner of social distancing. From March 9 to March 16, total streaming time grew to 156.1 billion minutes per day in the United States, compared to 127.6 billion minutes during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run […]
Small advertisers stick with what they know during a recession – and what they know is Facebook. As of January, Facebook had more than 8 million active advertisers on its platform, of which multiple millions are no doubt small and medium-sized businesses. Facebook doesn’t break out how many SMBs there are in its overall advertiser base […]
Social distancing has been so isolating, Alison Levin is already wishing she was back in a crowded Las Vegas hotel lobby. “I will never, ever complain again about CES being too crowded, too crazy, too overwhelming,” she said. “I actually miss CES, if you can believe that.” As VP of ad sales at Roku, Alison […]
This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a […]
Some CEOs have a home office. Others, such as LiveRamp chief Scott Howe, have a 1956 Airstream Bubble trailer. Today on “Social Distancing With Friends,” Scott steps away from his family of five (plus two cats and a white Lab) and checks in from his “perfect escape pod.” The backstory, in Scott’s words: I spent […]
It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The […]
Quantcast laid off just under 5% of its staff and implemented tiered pay cuts due to the economic impact of coronavirus. The salary cuts are tiered according to compensation level, with some employees taking 5% cuts and the highest-paid employees taking 30% cuts. Its global staff numbers more than 600 employees, according to Quantcast. CEO […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. During this unprecedented time, it’s important to keep an eye on the future. Where will we be in a few weeks and months, following […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda Yaccarino wrote a blog post detailing a plan to reduce ads across categories, including news and late-night talk shows, to free more time […]
MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs due to the economic impacts of the COVID-19 pandemic. Remaining employees will take a 10% pay cut and MediaMath paused 401(k) matching. “We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for the […]
On Tuesday, PlaceIQ announced its acquisition of Toronto-based location data and measurement company Freckle IoT. Terms were not disclosed. Foot traffic may be way down during the pandemic, but consolidation in the location data space is heating up. The day before, Foursquare revealed merger plans with location data provider Factual less than a year after […]
The advertising department at The New York Times before the coronavirus pandemic is completely different than the one in motion now. The team is working remotely. In-person meetings and planned live events are out. And the hot topics with clients have completely changed. So The New York Times is trying to be helpful as clients […]
Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he […]
Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and […]
Brands are avoiding “coronavirus”-related keywords like they’re the actual coronavirus. And in times like these, it’s up to the buy side to start an open conversation about brand safety tolerance, said GroupM executive Oscar Garza. “It’s understandable some brands don’t want to be associated with tragedy, but at the same time, news is news,” he […]
Comms plans and product launches that were in place before COVID-19 invaded the world either need to adapt or be scrapped. It’s so easy to step in it right now. That’s as true for consumer-facing brands as it is for B2B marketers and ad tech vendors looking for pickup in the trade press. “Be very […]
