“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Rothman, general manager, mobile and social, at SteelHouse. WhatsApp last month announced its plan to share data with Facebook, opening its doors to the marketing and advertising worlds. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit […]
The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve seen somewhat of a resurgence of what’s going on with linear TV,” said Andy Donchin, chief investment officer at Dentsu Aegis Network, which owns Carat. Some advertisers […]
Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen, managing director and senior equity research analyst at Cowen and Co., speaking at AdExchanger’s Omni.Digital conference in Chicago on Thursday. Based on its recent research, Cowen is betting that by 2017 Amazon […]
When Jason Wagenheim joined Fusion in May as its head of revenue, the Univision-owned pub was regrouping after a tumultuous year. ABC had handled ad sales until the joint venture with Univision split in April. In addition to the partner’s exit, Fusion dealt last year with reports of dismal traffic numbers. But Fusion has steadily […]
Breather, a startup that lets people book work spaces on demand, spends all of its digital ad budget on Google and Facebook – 65% and 35%, respectively – because Google and Facebook work. But figuring out why they work – and what effect they have on revenue per user, lifetime value and the overall customer journey – is another […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Margie Chiu, senior vice president, customer strategy group, at Merkle. This truly is an incredible time to be a marketer. The reality of what media and channel technology can do […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hungry Cloud Google will acquire API management provider Apigee for $625 million. Apigee comes to Google with a list of enterprise clients (Walgreens, AT&T, Burberry and Live Nation among them) and helps their developer APIs talk to each other and collaborate on digital business functions. The […]
