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How Publishers Can Help Brands Navigate The Content Marketing Crossroads

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever... Continue reading »

by AdExchanger // September 9th, 2016 //

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Second-Party Shared Marketplaces: Big Upside Potential, Plenty Of Risk

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Glass, senior vice president of data at IDG. Today’s socially driven digital culture is all about sharing – some might even say oversharing. And therein lies a fine balance: Where exactly does one... Continue reading »

by AdExchanger // May 18th, 2016 //

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IDG Invests In Premium Video, Programmatic Tech

IDG, the parent company of global business media properties ranging from PCWorld to CIO, is ramping up on talent and technology for its IDG.tv and IDG TechNetwork divisions. IDG.tv is IDG’s video inventory portal; IDG TechNetwork is a vertical ad network and media exchange that supports IDG’s media properties. By appointing Dina Roman, Adap.tv’s former... Continue reading »

by Kelly Liyakasa // August 15th, 2014 //

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IDG Calls On 'Hero' Display Ad Units To Save The Banner

In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the "Homepage Hero" box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,”... Continue reading »

by David Kaplan // February 19th, 2013 //

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IDG TechNetwork Unveils New DMP; 'Content Is King -- But Not Needed As A Proxy Anymore'

The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG's own web extensions such as PC World, Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts... Continue reading »

by David Kaplan // July 23rd, 2012 //

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